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- Design and Creation of a Digital Marketing Plan.
- Digital Customer Journey.
- User Experience (UX).
- SEO and SEM.
- Google Adwords.
- Generate and qualify leads in Digital Marketing.
- Loyalty and bonding digital strategies.
- Inbound Marketing.
- Marketing Automation.
- E-mail marketing.
- Media Strategy and Planning.
- Metrics and analysis of results in digital advertising campaigns.
- Programmatic advertising: planning and buying.
- Social Media Strategy.
- Social Media Optimization (SMO).
- THE ROI in a Marketing plan.
- Key aspects to create an E-commerce.
- Mobile App & ASO.
- Web Analytics.
- Legal aspects in Marketing and Digital Advertising.
- Presentation of projects.
- Personal tutorials.
- Entrepreneurship.
- Effective presentations.
- Creativity workshops.
- Lifelong Learning.
- Complementary training: Workshops and events, 100% networking.
