1 \ Core modules
1 \ Core modules
- The commercial area in the organization of the company.
- The integration of digital channels in the commercial strategy.
- The economic-financial management of the sales department.
- The leadership of the sales team.
- Sales forecast and goal setting.
- Sales organization: sales systems, models and channels.
- Strategic and operational management of the client portfolio.
- Competencies and skills of the sales director.
- Sales plan.
