MODULE I: Marketing in the digital age. • Internet as a Marketing channel • Online marketing campaigns
MODULE II: Social media and the web. • Social media • The web • The user
MODULE III: The figure of the Community Manager. • The professional profile of the community manager • Productivity and management tools MODULE IV: Main functions of the Community Manager. • The strategy in social networks • The platforms
MODULE V: Main Social Media platforms. • Generalist or horizontal platforms • Professional or vertical platforms • Other platforms to consider • Blogs • Forums • Mobile applications
MODULE VI: Introduction to SEO, geolocation and web analytics. • What is SEO • Geolocation and social networks • Web analytics •
