1 \ Introduction to Revenue Management
1 \ Introduction to Revenue Management
Revenue Management concept. Origin and history. Basic concepts. Hotel Revenue Management process diagram. Trends.
2 \ Benchmarking, segmentation and forecasting: 1 \ Introduction to Revenue Management
Analyze and understand the current situation, environment and competition: benchmarking. The importance of segmentation in Revenue Management. Budget and forecast or forecast.
3 \ Capacity optimization and RM tools: 1 \ Introduction to Revenue Management
Resource and product capacity management. Capacity optimization. Indicators and internal tools of hotel Revenue Management. Revpash: main indicator in restoration.
4 \ Hotel pricing
Price analysis and tariff barriers. Hotel pricing concept. Determination of the price. Rate structure in hotels.
5 \ Trends in distribution, loyalty and marketing
Trends in distribution. Marketing and online marketing strategies. Current importance of Revenue Management. Customer loyalty.
