Before it went to the bank and now we carry it in our pocket. We asked for an Uber and paid for it with our mobile. Before you looked at the time where you could and now you ask Alexa. Everything is changing and there is a common denominator: the user. We have the power to perform tasks with our mobiles and other devices and all this under the umbrella of the User Experience (UX). What is this discipline and why is it important for companies?

• The digital world. What is it? How is the world around us built?
• Design experiences.
• Design methodology (Design Thinking)
• Product design.

Brief or problem to solve in the project. According to the objectives set, have we had a strategic design phase or research inshgts? How to approach a digital product design project? What methodologies and techniques exist?

2.1. Objectives and definition of the challenge.

2.2.  Investigation.

• Types of research according to the objective.
• How to prepare an investigation.
• Research techniques.
• How to prepare an interview.
• Analysis of the results and conclusions

2. 3. Ideation.

1. Types of ideation
2. Ideas techniques (creative problem solving)
3. Facilitation
4. Ideation Sessions

2.4. People or archetypes.

2.5. User Stories and prioritization

2.6. Other aspects and / or techniques

• Analytics data. What we must obtain to define a project from the data.
• Benchmarking: types of bench, when to use it.
• How to estimate a project.

Information architecture and navigation models: understanding that how users move through our product is key to their experience.

3.1. Intro and detail. What is and what is not as an information architecture.

3.2. Techniques: CardSorting.

3.3. Navigation models.

3.4. Flows or processes.

Learning from industrial engineering and processes such as design thinking, the prototyping phase is key to achieve iteratively and quickly versions on which to validate hypotheses. It is the skeleton on which to work.

4.1. Agile prototyping, hierarchical techniques.

4.2. Tools.

4.3. Atomic Design or modularization

4.4. Mobile first? When to apply it and why.

Why is a typeface so important? What makes one color convert more than another or why is there a trend towards white in most brands? What is a design system and why should companies have it?

5.1. Introduction

5.2. What is interface design and what is its importance

5.3. Digital typography: history, keys to choose and decide.

5.4. Digital brand: how it affects us and how we download it to digital.

5.5. Ulkit – design systems.

5.6. Benefits of a design system.

5.7. Interactions.

Without users it would not be a user experience. Without testing with them we cannot know if our solution is correct and they like it. We will see the key points to prepare, execute and draw conclusions with a test.

6.1. What do we want to achieve with the test.

6.2. Basic principles of how to do it.

6.3. Tools.

6.4. How to prepare a test.

6.5. How to run a test.

6.6. How to understand the conclusions.

And now that? With the presentation of the projects we will see final conclusions, points where each student is stronger, points where they can improve, where we can continue learning and how to prepare job interviews to value your knowledge and contributions.

7.1. Presentation.

7.2. Conclusions and learnings.

7.3. How to prepare a portfolio and CV.

7.4. What other formations suit me as UX.