This first module of the course focuses on event planning , including the following content:

• The different types of events
• The meetings market
• OPC companies (professional conference organizers)
• Spaces for holding events
• Organization and planning of events
• Planning, budgeting and quotation
• Internal organization
• commercial department
• The post-congress

• Marketing
• Advertising
• Public relations

• Protocol
• Quality management
• Auxiliary service companies
• Technical assistance to events
• Customers and their satisfaction
• Specialized English

• Introduction to the protocol
• The official precedence of the state
• State symbols
• The honorific treatments
• Civil and military orders
• The Spanish Crown
• The Legislative Branch
• The Executive Branch and its protocol
• The Judiciary and its protocol
• Other State institutions and their protocol
• The autonomous communities and their protocol
• Local corporations and their protocol

• General introduction to company protocol
• The management of the protocol in the company: the internal protocol manual
• The protocol in the daily operation of the company
• Business relations and their protocol
• The organization of company events

• The table and its protocol
• Placement and location criteria for diners
• Table decoration and elements
• Table etiquette
• The management and organization of banquets
• Culinary harmonies: the pairing
• The communication of the gastronomic event: toasts and speeches
• Other complementary acts

Final project of the online master in Event Organization and Protocol.