Social networks have been a window into brand communities. Users can feel closer to certain brands and companies thanks to them and even the same companies began to take them into account in their strategy due to the increase in visibility and image through them. It turns out that today everyone has access to networks, with a profile on Facebook, Instagram and even on Tik Tok. The time that users spend on these applications has resulted in brands starting to work more thoroughly on how to reach them from these channels.

Among its most direct benefits is the fact that people can send messages and communicate in a certain way with their favorite brands. They can say in real time that they like or dislike certain content. Which was not the case with radio and television. As everything evolves together, the improvements that are constantly being made today in new companies take into account the active listening of these users, and thanks to the networks it can be identified more clearly. 

 5 Benefits of having a presence in social networks as a brand

1. Greater visibility and recognition of your brand

It turns out that a large part of Internet users use social networks to spend their day. In Peru, for example, there are 23.5 million accounts created on Facebook, according to comScore data. Which is a great possibility of attracting new customers, of course in the case of this social network, taking into account the advertising pattern, because the organic reach is no longer possible. 

Just like Facebook, Instagram is the second most used social network worldwide and millions of people in the world not only use it to hang out. Because the advertising reach of Instagram is approximately 1080 million people, according to datareportal. Marketing actions can increase their reach with the help of social networks, also thanks to its segmentation it allows you to more easily reach the ideal customer. 

The recognition is given thanks to the well-defined and marked personalities of the users. It is possible that with this communication, if you do it well, you can become a reference according to your specialty. So in addition to allowing you to increase brand recognition, social media will allow you to reach more people.

2. Help improve communication between your brand and your customers

Thanks to the chat that exists through social networks, it is possible to have a conversation with your followers. This direct conversation is a great opportunity to also increase commitment or engagement with the brand. Although to achieve this you must implement a good action plan with a team that monitors that active community, your content should be aimed at generating reactions in them. Of course, so that they can have favorable results it is necessary that they be attended in the best way, sometimes the support is carried out with content management tools, applications that help you keep up with everything that is talked about your brand in real time. 

Actually improving communication with users through social networks is one of the best ways that brands have found, which today are so popular on Instagram, Facebook and even Tik Tok.

3. It allows you to better know who you are talking to

Social networks are an excellent way to meet your ideal clients, even if you have already defined your buyer persona. With social networks you can know in real time what type of content is working the most and within that the age. Even tools such as Instagram stikers allow you to carry out surveys on the networks to know in real time the opinions of your community. 

If your audience is in a certain social network, the best thing you should do is create dialogues with them, through content sections, such as: Lives, questions and answers. But always adapting to the social network where it really is, because a common mistake is to be present in social networks where you will not get recognition. 

Once you know where your best community can be, by geographic space, age and customs. You can also adapt your language to that social network. And start to enhance everything that they allow you.

4. Ad campaigns reach the right people

With proper market segmentation, social media allows you to reach the right people. To those who have been looking for your product and interacting with brands that offer the same service. This clarity when doing advertising campaigns is one of the best benefits of social networks. 

For your social media campaign to be successful, you must know your buyer persona very well. Your age, gender, geographic location, profession, tastes, hobbies, interests, pages that you follow and many other things. But in reality, going from just being mobile advertising to reaching everyone through the digital medium that is most used in the world, the mobile, is an advantage that many brands are already taking advantage of.

In inbound marketing, content must also be related to providing something useful to users. So as advice once inside, share tips, advice, ebook and knowledge through each campaign, so that they can also be successful. In addition, advertising on social networks helps to bring traffic to other more conventional spaces, such as web pages.

5. You will be able to know closely the strategies of your competition

Long before all these digital innovations, studying competitions in real time was a bit more complicated. One of the digital marketing recommendations is to study the market where you plan to position or focus. And social networks are an open window where you can, not copy, but know what you can improve in real time.

What is my competition doing that I am not doing? This question can help a brand to innovate and offer a more personalized service, a new product adapted to new realities or to highlight what makes them different. Knowing who your competitors are and where they are going will help you more accurately target your goals.

What should be taken into account when joining a social network as a brand?

✔Learn to tell your story, to humanize your brand by adding valuable content through your previous projects. To change the message “We do this, this and that” to “Thanks to helping this, we share with someone who …” So that people see your work with a more human eye. 

✔ Make it clear what you do as a brand and your personality. For this it is important that you learn to be consistent with your branding. 

✔ Take care of your image and what you project. Make your content spectacular from the design to the story you tell. 

✔ Make sure you can have a team supporting you to collect data and actively listen to your community. It is useless to have an account, if you do not have a team in charge of the results and monitoring of the comments in real time. 

✔Before you start creating content, study your audience. Enough to know which formats are most accepted.