It is official Tik tok has until September 20 to be sold to American businessmen. One of the platforms that grew the most during this quarantine will no longer be able to be used in the United States if the sale to Microsoft is not made, since on August 6 the President of the United States Donald Trump gave them a period of 45 days.

The great popularity of Tik Tok is no secret to anyone, in fact, having grown with more than 2 billion users speaks of the good of the application, for this reason it was not expected that other developers would put their eye to the format. This is how Facebook launched Instagram Reels, a new Instagram feature that allows you (as with Tik Tok) to record or edit 15-second videos.  

And although many saw that Instagram Reels was clearly the direct competition of tik tok, the new Instagram function already has many users who welcomed it and are very happy with the results. Clearly the format of editing and uploading videos in this way is very well received, so the success of Tik tok only gave this already established app upgrade ideas. It’s important to put attention on: 

Instagram and Tik tok statistics:

✔According to a survey conducted by Forrestser Research : Instagram offers up to 58 times more engagement per follower than Facebook and 150 times more than Twitter.

✔TikTok has around 800 million monthly active users, according to Datareportal data from July 2020. 

✔Instagram reported for July of this year: 1,082 monthly active users according to Datareportal statistics and a potential Instagram advertising reach of approximately 1.08 billion.

✔Tik Tok for its part does not yet have reliable advertising statistics, but what so far is quite functional are its organic and creative videos. That they have a very good range!

It should be noted that although today the content on Tik Tok is diverse, if your brand is aimed especially at the youngest, the ads on TikTok can be a good investment. According to statistics from the same platform, 66% of TikTok users are under 30 years old, and 41% are between 16 and 24 years old. And that there are already brands that have opted to use it, such as: Nike and Disney. But always remember that for it to work for you it should fit your Buyer persona.

Instagram for its part presents according to mediaclick data that 37% of its audience is between 16 to 34 years old and another 34% between 35 to 44 years old. Furthermore, Instagram is the social network with the greatest capacity to attract followers in the world and although only 30-second videos and photos can be used to promote themselves, Reels will be a good alternative to share with the audience.

Features of Instagram Reels and Tik Tok

Although Tik Tok is a veteran application in the creation and viralization of creative videos, Instagram as a consolidated App has much more advantage still at the sales level. But we know that this problem that Tik Tok is going through will not be limiting and that Instagram users are preparing to also try the best of both worlds with Instagram Reels.

Instagram Reels took a lot of the original features of Tik Tok, the same features that had launched it to stardom and Facebook simply added it to its now famous image platform, allowing its users to do similar things without the need to install another application. Clearly the space for creativity is what took the most prominence, but so that you can see it more closely, know the advantages of each of the specified applications.

Advantages of Tik Tok

✔ You can make videos of 15, 30 and 60 seconds. Also add effects and filters.

✔ Add music directly from Spotify or Apple Music catalog. Add fun phrases and effects.

✔ Modify the speed of a video and make videos in fast or slow motion. 

✔ Create your own effects for your videos. 

✔ You can publish in the stories, the feed or send the video to another user through a direct message.

✔ Allows you to download the video and store it on your cell phone. 

✔TikTok videos appear when you open the app on the main screen.

Advantages of Instagram Reels

✔ Create 15 second videos and add existing music to Instagram catalog.

✔Reels allows you to speed up or slow down a video.

✔ You can put filters and effects on your videos.

✔ With Reels you can also publish an Instagram stories, in the feed or send the video to another user through a direct message.

✔Instagram Reels does not allow you to download the video but you will be able to see the clips of other Instagram Reels users by going to the magnifying glass or search engine section.

You may also be interested:  Is it a good option to add Tik Tok to your Marketing strategy?

How to make a video on Instagram Reels?

If you want to make your first video with Instagram Reels, you just have to go to the stories and choose the Reels option, but if you still don’t get the option, we invite you to update your Instagram now. Instagram Reels lets you record and edit 15-second videos, as well as add audio, music, and creative effects. Then you can see it like Instagram IGTV in the feed, but arranged in folders. You will be able to share your creative reels with all your followers, but what added more “competition” flavor to this new update is that in the Reels section of “Explore” your videos will be able to be shown to a greater number of people and thus you will reach audiences. new all over the world. Get started with Instagram Reels:

First step to record a Reel: Select “Reels” at the bottom of the Instagram camera. Once there you will see the creative editing tools on the left. Where you can choose the audio: a music or record your own audio. If you are very creative your audio can be taken by others and you will be the creator of it. 

Second step to record a Reel: Add effects to your videos by selecting an effect developed by Instagram and creators from all over the world in the gallery.

Use the timer and countdown to record clips hands-free. Once you press to record, you will see a countdown from number three to one and it will allow you to record for the time you select. Also create transitions with the alignment tool: Align the objects of your videos before recording another part of the video. You will be able to create fun transitions for your videos and make changes of clothes, add more characters to the video or appear elsewhere. Then manage the speed of your videos: You can speed up or slow down the videos. You can also do it just in part of the video and do something creative in slow motion.

Conclusions

Both applications are very similar, Tik Tok has more way to go and more than 2000 million downloads that cannot be ignored and that have served to confirm that the format is the flag of generation Z. Although Instagram Reels will have to continue passing its test stage , has been quite accepted by the public. Go, create your first video and be the one to give the go-ahead to the new Instagram update.