HOW AND WHY TO USE INSTAGRAM IN YOUR MARKETING STRATEGY

Table of Contents: HOW AND WHY TO USE INSTAGRAM IN YOUR MARKETING STRATEGY

Maybe Instagram is a key digital marketing tool for your business, let’s find out.

Of course, if your business is related to fashion, aesthetics, food, sports, photography or health, you must have a professional profile on Instagram, since they are the most followed professional accounts.

So are humorous ones, so if you can give that funny touch to your posts, congratulations!

If you have any of these doubts, I think you will solve them with our article and our professional use guide for Instagram:

How to get started on Instagram?

Is Instagram Right For My Business?

What is Instagram for?

What is Instagram like?

What are Instagram users like?

How to improve visibility on Instagram?

Create a personal or professional account?

What is the basic operation of Instagram?

How to get started on Instagram in a professional way?

How to post on Instagram?

How to manage the content of my fanpage?

How do I block or unblock someone on my Instagram page?

How to upload videos to Instagram?

What is Instagram like?: HOW AND WHY TO USE INSTAGRAM IN YOUR MARKETING STRATEGY

Instagram is 100% visual, being easier to capture the attention of your target with a good image than with text. Perhaps this is why Instagram already has 100,000 million monthly active users and more than 500 million of them use Instagram on a daily basis. Only Instagram and YouTube have more active users per day.

In the case of having a presence on Instagram we recommend having a professional profile YES OR YES, since you are going to cover all types of users, if you are interested, here is our article and guide on managing Instagram pages for administrators

Instagram is also the second social network behind Facebook in interactions.

The most popular age range of Instagram users is between 24 and 34 years old, followed by users between 18 and 24 years old.

How long do users spend on Instagram?: HOW AND WHY TO USE INSTAGRAM IN YOUR MARKETING STRATEGY

They spend an average of 53 minutes a day, but this figure varies greatly depending on the study on which you base yourself, others speak of more than 2 hours a day.

What are the best hours to post on Instagram?

Well, after reading several studies, the data are not conclusive at all but we could say that in the afternoons which is when users are not at work or in study centers and that Wednesday and Thursday are the best days.

You also have to take into account the type of user you are targeting and other variables to be able to ensure which are the best hours and days for your business.

What are Instagram users like? What do they seek? How to interact with them?

More than 80% of Instagram users say they discover new products and services on this social network.

They look for inspiration when it comes to meeting new brands and interacting with them through Instagram Stories.

50% of Instagram users follow at least one brand. And 59% have used Instagram to buy or discover new brands, so it can be a great opportunity to grow and make a place for yourself in the hearts and heads of your potential clients.

For this reason, and for the logical reason that it is about publicizing a product or service, you must have a professional profile on Instagram, where you will also have access to statistics.

There are 16 million active Instagram users in Spain, of which about 66% enter the social network daily.

There are more women than men, but things are quite even, 55% are women and 45% are men.

Who do Instagram users follow the most?

In Spain the most followed are footballers, no surprise, right?

After celebrities of all kinds and various youtubers / influencers, it is the food, cosmetics, sports, health, fashion, photography, automotive, decoration, video game and technology brands that take the cake in followers, after all being Instagram predominantly visual, it is logical that the businesses that sell the most images are the ones that are most successful in this social network.

Have you already discovered if Instagram is suitable for your digital marketing and social media strategy ?

If you want, you can also take a look at our article on How and why to use Twitter in your marketing strategy and our article How and why to use Linkedin in your marketing strategy .

And here below we leave you a PDF guide to get started or improve your professional presence on Instagram.  HOW AND WHY TO USE INSTAGRAM IN YOUR MARKETING STRATEGY