LinkedIn has 562 million users, and of this total 40% access the platform every day, so its data is promising. This social network is aimed at companies, so most of the profiles correspond to professionals from all over the world , specifically one in three has an account.

For these reasons, your company cannot turn its back on LinkedIn, since it is the best social network to generate purchase opportunities . In this regard, it should be noted that most LinkedIn users use the platform for business purposes, which makes it key to your marketing strategy.

With a company page on LinkedIn you can make your brand known in a simple way, as well as the job opportunities that exist in your company. To obtain the best results, it is essential to have a strategic plan , as is the case in all social networks, but always tailored.

Having a business strategy will allow you to take advantage of all the benefits.

If you do not have a business strategy, it will be very difficult to obtain the benefits of creating a company page on LinkedIn. When developing it, it is important to focus on how to get the most out of it, leaving aside the idea of ​​getting a high number of followers.

For this, it is essential to establish objectives , and it is important to have them marked from the beginning to know if you reach them. For this, the best thing is to be clear about what you would like to achieve within this social network, such as positioning yourself as a leader in your sector, finding candidates for your industry … etc.

It is important that you are clear that the fact of creating a company page on LinkedIn is not synonymous with many people starting to follow you, since to achieve professional success on this platform you have to be constant and know how to address your audience taking into account counts various factors.

To begin, the ideal is that you encourage your company’s employees to follow the brand page, since they are one of the best resources to increase your audience. This occurs because employees have a higher number of first-degree contacts than any Company Page.

Also important take care of the content you publish, and it is that the increase in followers will depend on it, as well as keeping them. The ideal is to offer articles or updates of the company on a frequent basis, it is recommended at least once a week. The contents appear on your page and in the feed of your followers.

Another very useful tool to establish relationships with other industry leaders is to share articles from external sources, even if it is not content created by your team. This also shows that you are aware of what is happening in the industry, something that many followers value positively.

Include audiovisual content is also more than recommended, and although we are in a professional social network, it is important that the content stands out from the rest. For this you can use images or videos from your YouTube channel, since LinkedIn allows you to integrate links that are automatically reproduced.

The LinkedIn groups will also be critical to your strategy, and that participating in them will establish ties with other companies and professionals. In addition, they are an ideal tool to create an online reputation for your company and attract visits to your company page.

In the same way, product pages are also ideal for any company, as they allow you to add some extra aspects of the company. This is very useful for companies that represent different brands or have different business lines, as they have to target different audiences.

One aspect that stands out especially on LinkedIn is its multilingual tools , which is that it allows you to customize the description of your company in up to 20 different languages. The appropriate language appears automatically depending on the language the user has selected as the default. This also applies to the title and posts of the company page.

As with other social networks, you can also incorporate ad strategies on LinkedIn . Through them it is possible to reach a very specific audience, and for this reason the platform offers different options such as promoted content, text ads or sponsored InMail messages.

The analysis of results is essential to continue improving the strategy.

It is important to know LinkedIn analytics , and getting the best results depends on them. For example, keep in mind that morning posts are more relevant than those made during business hours, so it is important to analyze this when scheduling the content to be published.

In this regard, it should be noted that although there is a general trend, not everything works the same for all companies, hence the importance of developing a tailored marketing strategy. In any case, the important thing is to analyze all the data available to make the necessary changes.

Regarding LinkedIn analytics, it should be mentioned that they are very useful, since they present the data in a very detailed way, allowing to know what content the audience likes, its demographic data and the traffic and activity that the content generates. your company page.

In any case, it must be borne in mind that LinkedIn is a professional social network, and that thanks to it, any company can improve its image and generate very relevant contacts that allow them to obtain new knowledge and even new professional relationships in the same or in other sectors. LinkedIn has 562 million users, and of this total 40%

At Rana Negra we know that LinkedIn is a key tool for digital marketing , and for this reason we take care of taking advantage of all the opportunities that the platform offers our clients, creating marketing strategies according to their needs and improving their online presence .HOW AND WHY TO USE LINKEDIN IN YOUR MARKETING STRATEGY

We leave you our guide to know how to get the most out of your LinkedIn company page .HOW AND WHY TO USE LINKEDIN IN YOUR MARKETING STRATEGY

And if you want to know another vital social network for the Social Media of your business, you can download our guide to managing Facebook pages for administrators. HOW AND WHY TO USE LINKEDIN IN YOUR MARKETING STRATEGY