Unfortunately the pandemic continues and for example in Zaragoza, which is where we have our web development and digital marketing company, we have just returned to phase 2, made more flexible, in which businesses once again restrict their capacity, as well as swimming pools for example .

No one can assure any of us whether we are in the city that we are here that we do not have to confine ourselves again or at least make similar decisions from time to time.

That is why if you have not yet adapted your business to a digital environment, in which your potential customers and users find you easily, it is more than likely that you are at a clear disadvantage compared to your competition.

Even more so knowing that e-commerces have broken sales records in the pandemic , and that any product or service we need, with the greater distance, the better.

And it is that online purchases, which were already on the rise before the emergence of Covid, with the pandemic the process has been accelerated out of necessity. With the physical stores closed, the psychological barrier of those most reluctant to buy online and to consult through Google where they could find the product or service they were looking for was broken.

In the first month of confinement, online shopping increased by 80% according to data from the Nielsen consultancy, and although after confinement, it has returned to stores, it is estimated that 30% of Spaniards continue to make online purchases, preferring do not go to physical stores.

And it is that commerce has been one of the sectors most affected by the pandemic, especially small businesses, because large companies have been able to maintain their activity thanks to the economic cushion they have since the vast majority of them already have online sales, But it is the small businesses that must bet now if or if they are on the Internet, because they will find them when they look for them on the Internet.

According to Ebay, 49% of small and medium-sized companies have digitized their business during the quarantine and 80% of SMEs consider it essential to continue with online activity and 92% will combine physical sales with online (as long as they can be open, logically).

Therefore, whether you sell online or not, you must be on the Internet, you must have an adequate online presence and your potential customers must find you. This is only achieved through a professional website that loads fast, with a suitable design and adaptable to all screen sizes, where usability prevails, and work on your digital marketing more than ever.

Perhaps you already have a presence on the Internet but there is some other service that you could give your customers online, such as opening new online communication channels , sending or exchanging documentation, launching notices, sending them newsletters with your news, facilitating appointments or online reservations. to give you an agile, modern and above all, safe service and complying with all the rules.  THE COVID PANDEMIC UNFORTUNATELY CONTINUES, IS YOUR BUSINESS ALREADY ADAPTED TO THESE TIMES?