AFFILIATE NETWORKS AND PRICE COMPARATORS

As our regular readers know, we are quite involved in creating  web pages with a price comparison function , and there are numerous queries that come to us in this regard.

That is why today we want to talk to you about affiliate networks and price comparators . And this is the best way to have an updated price comparator without much effort, as we mentioned in our article ” The Two Easiest And Realistic Ways To Program A Price Comparator “.

What are affiliate networks? How do affiliate networks work?:AFFILIATE NETWORKS AND PRICE COMPARATORS

Affiliate or affiliate networks are web applications where advertisers connect with affiliates.

The advertiser is the brand or company that offers its products or services, looking for affiliates who make their products known. We are talking about brands like Adidas, Puma, El Corte Inglés, Yoigo, Furla, Asos. Sephora, Masmovil, Génesis Seguros, Groupon, Amazon, Idealo, Compramostucoche.es, Logitravel, Adeslas, Aliexpress, Atrápalo,… among many others, but come on, you are the most powerful brands in the world from many sectors.

The affiliate is the webmaster to which the brand is affiliated, promoting in one way or another the affiliate’s products. In the case of the price comparator, it is clear that this happens through the sales generated through its website, which are finalized on the advertiser’s website.

The advertiser makes its products or services available to third parties so that they can sell them through their own website in exchange for a commission. The conditions are set by the advertiser, and it receives requests from affiliates to join the affiliate program.

The advertiser usually asks in the vast majority of cases to see the affiliate’s website to accept or reject the request, that is why to start being part of one or more affiliate networks, you must first have a professional website , even Even if you have a price comparison without products yet, they want to see that the theme is related to their products or services, there is no major problem in this regard.

Once the affiliate’s website is accepted, advertisers provide different tools, especially banners and links, so that users of the affiliate’s website can reach their products.

In the case of price comparators, what is not interesting with the links, which come either in the form of cvs or the tracking of the products is programmed through the api provided by the advertiser.

What are the advantages of being part of an affiliate network?

If you want to have a price comparator or a product metasearch engine , it is the most comfortable solution, since the other is that you put the products by hand, so you will have it out of date as soon as you have many products or they vary a lot from price, or else you have to do web scraping, which is a much more expensive and riskier technique because as far as the web from which you are getting the data, modify its database, you are lost and you have to start over.

And another story is already the series of accesses that the administrator of the advertiser’s website has to provide you, which usually means that they are not because of the work or even that they do not have knowledge about it. Also through web scraping we can “steal” the data of the products so that they appear in our comparator, but this does not make much sense, because if the other party does not know that you are selling their products, you will not take any commission.

Another of the comforts of being part of an affiliate network are precisely the commissions, you don’t have to program or calculate anything on your website , that’s what the affiliate platform takes care of, thus making your product comparison website cheaper .  

Another is the great advantages is that, once the web development of the price buyer has been paid , all the income you generate is passive, all you have to do in the case of the cvs, is to import them to your website from time to time so that it remains updated, but come on, that is a couple of clicks and depending on the rotation of products or prices you will have to do it more or less frequently.

Another great advantage is not having to have stock, that is, you earn money without having a physical space or having to invest in suppliers beyond your website. 

And you save users time and money, everyone wins!

What is the most effective way to develop a price comparison tool?

At Rana Negra we have no doubt, tailor-made. Get rid of WordPress plugins that are outdated, that do not do exactly what you need, of templates that no longer accept certain updates, etc., etc.

With a custom-made price comparator, we can get what you want (and what advertisers leave us, of course, but that in any case) If you want to have more or fewer filters, more or less categories, subcategories, if you want to have the web always operative and updated, is the solution.

In relation to this, as we are not friends of “coffee for all” when you ask us for a quote to develop an online price comparison, we recommend that you read our article: ” What You Should Know Before Setting Up A Business Based On A Price Comparator “

We are here to advise you and solve your doubts, we provide our suggestions, but at the end of the day the web will be yours, the business will be yours and you must think about how you want to carry it out.

Because with Rana Negra, the web is 100% yours, you are not renting us a standardized solution or anything similar.