WHAT YOU SHOULD KNOW BEFORE CONSIDERING A BUSINESS BASED ON A PRICE COMPARATOR

Fortunately, we receive many questions about how to create a website with a price comparison function , requests for quotes to create an online comparator and the like.

But in 99% of the cases we are finding that there is a great ignorance about it, potential clients know that they want a price comparison in a certain sector, but they are unaware of many of the fundamental questions that they must take into account and ask before to request the creation and web development of an online comparator .

It is not that we want them to know how they want it on a technical level, but there are issues that make the budget change to a great extent and that depend on how they want to run their line of business and what they have negotiated with the suppliers of the products. or services that will appear in your comparer. Let’s see what we need to know to be able to budget and create an online comparator :

– Where to get the information: it may be from an affiliate network, third-party websites, it may be that the providers’ websites give us access or it may not, etc.

– How many websites must the information be obtained from or how the data will be imported from the affiliate network.

– What is compared: price, characteristics, shipping costs …

– How many categories / subcategories will the products to compare have, for example, if we are comparing food prices, one category would be fruit.

– Is there online sale in the comparator?

– Search and filtering systems, autocomplete …

– If you have to calculate commissions per click on the provider’s website, if you have to calculate them per completed sale, if the provider pays a fixed fee for appearing in the comparator but there are no commissions, etc.

– If the web is with one or more languages ​​(how many languages).

– In addition to comparing what other functions / pages will be part of the web

– Other functions for comparator users: if comparator users will be able to mark products or searches as favorites, if there is an alert system, if there should be automatic emails sent to users, if products can be rated or valued, etc. .

Without knowing the first two points, no one should give a budget, not even an approximate one, because it varies greatly depending on the information to be extracted, they will provide us with third-party websites, what accesses they will give us, if it is an affiliate network, yes you want to enter the data by hand from the back end, etc.

And if without knowing what is being compared, or where the information comes from, or basically anything to do, they give you a budget … at most what you are going to get is a standardized platform with the functions that come by default. , not with the ones you need or prefer. If we don’t even know where to get the information from, a predefined and closed solution is hardly going to serve you.

The issue of calculating commissions is also very important, if you do not yet know if you are going to charge a percentage or a fixed price for each user who clicks on the provider’s website, if you are going to charge the commission not for the click but if finally make the purchase, or you are going to charge them a fixed price for appearing in the search engine, we recommend that you first contact the websites that interest you that are in your online comparator, and depending on what you negotiate, we propose the web project of a or other way. 

We leave you more information about online price comparators, here is our article How to program a price comparator and earn money with it! And here is how we work at Rana Negra when developing a price comparison tool .

We hope we have been of help since many users are asking us, and if you have any other questions, ask us without fear! WHAT YOU SHOULD KNOW BEFORE CONSIDERING A BUSINESS BASED ON A PRICE COMPARATOR