THE IMPORTANCE OF IMAGES ON THE WEB

August 19 is World Photography Day, so today we want to talk to you about the importance of good images on all kinds of web pages.

A website with poor quality images is distorted and a lot, the web can already work wonderfully, that if it does not enter the user’s eyes, the impression is that what the web offers, is not of quality either.

The brain perceives images before texts, so it is the very first impression that your users of your business will take.

Likewise, content with images or video is shared much more on social networks.

And also, having images according to your business helps you position yourself in Google , all are advantages! Of course, do not forget to label them correctly.

There are also businesses that do not have good quality photos, it is a crime, as in the case of a hotel website, if the photos of the facilities are bad, it may already be the best hotel in the world. to lose a number of clients, who, seeing the poor quality of the images, will associate it with a poor quality of the hotel’s service and facilities.

Do they always have to be photographic images? Well, it depends on the business, in the case of a hotel or a real estate for example, if they must be, they must be photos taken by professional photographers. Of course, in the case of real estate agencies, it is often the fault of the client himself who does not provide good photos, and it is already known that these apartments are rented or sold much later than those with good photographs, in fact, not only Static photos help, it is a great point to have a 360 virtual tour to see the property, the same thing that happens in a hotel or hostel, that being able to go through it entire, helps a lot to make people choose to visit it.

We leave you examples of the 360 virtual tour that we have done for our clients, aware of the importance of showing quality photos of their facilities, such as Zentralia , a real estate agency in the center of Zaragoza, you can see their 360 virtual tour before get to the bottom of the web.

On the home page of our website you can also see our facilities thanks to the 360 virtual tour , or also that of this magnificent dental clinic that has not only the 360 virtual tour,  but also photos of its facilities and human team.

If you sell products in an online store or ecommerce , the same, you must have good study photos of your products, if for example you sell fashion, the ideal is that the product is both exposed and placed on the body of a model! attracts much more attention and you can better perceive how the clothes look!

If you work in an office where you serve your clients, it doesn’t hurt that you have photos of your facilities on your website, you help people become familiar with your business and perceive it as closer to home.

Whether they are photographic images, graphic design or images taken from image banks, they must be consistent with the theme of the web, showing what you offer and supporting the text in a coordinated way. Of course, if they are from an image bank, search and search, please do not put the typical switchboard girl with the helmets and the microphone, or the typical blond bricklayer, or the executives shaking hands … you are more than seen and they don’t give your website any personality.

Ideally, the images are optimized so that they do not slow down the loading of the web. How? The size of an image depends on its quality, format and resolution fundamentally, and we want the images on our website not to lose an iota of quality and resolution, right? The resolution of most screens is 72 dpi (pixels per inch) so it is not necessary to put a 1000 dpi image on the web, right? Regarding the format, most of the time the best for the web is JPG, but for example for the logo, the PNG would be more suitable.

You already know, if you need good photographs or graphic designs for your website , if you want a 360 virtual tour to boost your business or you want us to take care of any area of ​​web development and digital marketing, you know where we are! And if you don’t know, check out our 360 virtual tour! THE IMPORTANCE OF IMAGES ON THE WEB