INCREASE THE LEVEL OF DEMAND OF ONLINE USERS

Thanks to Think With Google we have very interesting information about online consumer behavior and we would like to echo this information.

From the hand of the Vice President of Marketing of Google in America , the wonderful Think With Google describe the profile of online consumers , based on their search data, leaving us valuable information to apply in the digital marketing of businesses , we We are going to summarize it for you to contribute our grain of sand and our vision, but anyone who wants to see the full article can do it from here: Important moments and Google search data: three new consumer behaviors .

Increase the level of demand of users: immediacy and location: INCREASE THE LEVEL OF DEMAND OF ONLINE USERS

Users already take for granted the immediacy in the search for their queries, whether important or trivial, whether they are important or almost irrelevant economic aspects, that is, they are looking for a cheap cruise or they are looking for the name of the last bakery that have opened in your neighborhood.

And it is that Google offers them that immediacy, hence the importance that when they are consulting about your business, you are one of the search results.

And in addition to immediacy, consumers expect personalization, something that Google also offers them on many occasions, for example, when you search for dentists online and it offers you the results of dentists in your closest area, that is why it is very important that Google clearly knows what your business is, what your potential clients are, if you work locally, nationally, internationally … for all this, SEO optimization is essential.

Consumers used to search, for example: restaurants in Zaragoza, Zaragoza center dentists, 50,001 hairdressers … that is, with the name of their town, with the postal code or even with the word “nearby”, however today they expect the results are already adapted to your geographic area.

Searches according to the moment: INCREASE THE LEVEL OF DEMAND OF ONLINE USERS

How have you looked for information about something that you needed right at the last moment? For example, an on-call pharmacy. The mobile is the device that users use the most when it comes to looking for information at the last moment, and not only for that, but to make decisions and buy products or services, we increasingly use the mobile, but already, if it is something that we urgently need, mobile is undoubtedly our great ally.

In fact, online purchases from mobile devices have increased by 50% in the last year.

Mobile Searches: Best: INCREASE THE LEVEL OF DEMAND OF ONLINE USERS

Consumers are searching more and more from their mobile devices, and one of the searches that has increased the most in recent years are those that contain the word “better” or “better”, and as we said before, not only in searches for articles of high amount, but in any type of information that they get at the click of a button from their mobile phones, and it is simple and fast, the user does not find it difficult to find information about the best toothbrushes, a search that has increased more than 100% in recent years !!

Trends in the online consumer

Well, logically, the expectations of online users are not going to stop growing, as well as their demands, wanting more exact, more personalized, faster search results … and with this increase in demand, opportunities open up for online marketing professionals and social media .

What is the inevitable starting point? A good SEO positioning so that Google offers you as an exact, fast and personalized search result what your users are looking for.