THE RELEVANCE OF GRAPHIC DESIGN IN WEB DESIGN AND DIGITAL MARKETING

Many studies affirm, which on the other hand is more than logical, that users have their first impression of a web page, through its image, that is to say, its web design.

The graphic design is the essential element along with the creativity of the designer / a, at the time of capturing the visual identity , corporate identity of a company .

Users judge the credibility and trust of a web page first, through its design and web layout , and it all starts with graphic design .

A web page must transmit the mission, vision, objectives and values ​​that represent the company and its target, it must make a good impression on potential clients.

After making a good first impression, a web application must also be usable, up-to-date, load fast and work perfectly, but the first thing to attract users is its web design .

As if we go to a physical establishment, office or local and the first thing we find is a neglected, dirty, poorly lit image, etc., we will get used to the idea that this business is not the best of professionals in its scope, the same happens with the online image that is given.

If the website is not of quality, users think that its services or products are not. THE RELEVANCE OF GRAPHIC DESIGN IN WEB DESIGN AND DIGITAL MARKETING

The graphic design joins the company through its logo and colors corporate mainly also through its typography, and then through their applications media such as posters, banners, flyers, letter sheets, business cards, … And of course, through its website and its presence on social networks .

That is why at Rana Negra, if you wish, we take care of creating your logo and the entire corporate image in general, as well as developing your website based on web design.

We also have very clear criteria for web usability , always with the motto that the fewer clicks the user has to give, the more usable a web page is , whether we are talking about a corporate and informative web page , an online store or e- commerce , an intranet , a website with online reservations , an online comparator , an online budget , a cheap price search engine , a website with gamification functions , an online real estate agency , a center website deformation, etc.

A multidisciplinary team can develop your online presence from the creation of the logo to the development of the online page you need, and it is who best knows how to translate what you offer appropriately to whoever you offer it to. THE RELEVANCE OF GRAPHIC DESIGN IN WEB DESIGN AND DIGITAL MARKETING

Of course, you cannot have a great web design that lasts 10 years, because not only do the fashions, the technologies and the wishes of the users change, 10 years ago the web pages were not adapted to mobile phones, and today it is It is essential that a website has a responsive web layout .

Take a look at these websites, typical of the 90s:

And don’t forget to consult a very old post on our blog: HOMER SIMPSON AND “HIS WEB DESIGN” that despite being a few years old, its arguments are still very topical.