NEWS IN WEB POSITIONING IN APRIL 2018

What impact does the latest change have on Google searches on mobile for web positioning?

Google has changed the way of displaying search results on mobile phones , incorporating a “more results” button instead of the old pagination.

Now, when users reach the end of a page of results, the page numbers or the arrows to go forward or back are not displayed, as it continues to happen in searches from other devices that are not smartphones.

Android and IOS users already have this infinite scroll functionality in test mode, and as we always say, Google prioritizes the results of mobile phones over those of other devices due to the unstoppable increase in queries and navigation from this type of devices. It is possible that this function will be implemented permanently and will be extended to search from computers.

How does the change in mobile search results affect SEO positioning?: NEWS IN WEB POSITIONING IN APRIL 2018

As for SEO positioning , that is, the one that affects organic search results , results that were outside the first page of results will now have more visibility.

Why? Because the user no longer has to wait for the second page to load, simply by scrolling down, he will continue to see more results, also eliminating the psychological effect that if he is not on the first page, he is not so relevant.

Reviewing the first results is also easier, the user just has to scroll up again to see them, it does not take long for the results to be loaded.

Of course, the first positions in the search results will be more than quoted and the SEO will continue to work for it, but now the pages that do not reach the first 10 results will have more visibility than before.

And if the speed of the loading of the web already had weight when it came to positioning , now it will have it even more, following the premise that optimization for mobile is Google’s preference. Of course, having a responsive web design and the correct quality and quantity of content is still vital as well.

How does the change in mobile search results affect positioning campaigns with Google Adwords?

At the level of SEM positioning , that is, positioning through payment to Google Adwords , the change refers to the order of appearance of the Adwords ads, since although sponsored ads from Google will continue to appear in the top positions, once the user clicks the “more results” button, they will see the following sponsored ads and, after these, the organic results

The number of impressions will therefore grow, as the display of results grows, and therefore it is expected that the CTR will grow.  NEWS IN WEB POSITIONING IN APRIL 2018