THE IMPORTANCE OF HAVING AN EXPERT IN WEB USABILITY (USER EXPERIENCE – UX)

Being a specialist in UX design is synonymous with success in the future, as it will be one of the most important and claimed professions over time. The importance that this profession will take on in the future lies mainly in that it is of vital importance for the development and improvement of websites.: THE IMPORTANCE OF HAVING AN EXPERT IN WEB USABILITY (USER EXPERIENCE – UX)

An expert in web usability ensures that the experience that a user lives with a product is the best possible . To achieve its objective, the UX design specialist must be concerned with many aspects, such as the type of use that the user gives the product, the accessibility it offers, how the user feels when interacting with it … etc.

Today a website is created with the user in mind, more specifically in the ways in which he is going to use them. The user experience is increasingly important in the field of web design.

The usability expert web has to have knowledge of various subject areas, such as programming web , design web , architecture web and on the digital world in general.

The objective pursued by this new philosophy when designing a product is that it meets all the needs of its users , in this way they will feel satisfied with the user experience. To achieve this, the web usability expert must put into practice numerous techniques.

It is vitally important that the web usability expert knows his users and their needs, only in this way will he be able to design all kinds of web applications that satisfy user experiences when browsing. To learn about the user and their needs, it is very important to analyze what the user does with the product, what they want to do and what they feel when doing it.

The activities that an expert in web usability is in charge of are very varied, since they range from investigating the habits and needs of consumers, to establishing a structure of the website or product and creating its design. Also, once the web application is up and running, it must perform analysis and measurement tasks to check if the work has been useful to users.

To all this we must add that user consumption trends do not stop changing, for example Internet inquiries from mobile phones have increased a lot in recent years.

Also keep in mind that viewing a website on a computer monitor is not the same as on a tablet or mobile phone. Their resolutions and sizes are different, so the layout of web pages, for example, must be adapted to each of them.

That the contents of a web page are well visualized on all devices is of vital importance for the usability of the user .

In this sense, the Mobile First strategy or philosophy was born., in which the first thing that is taken into account to layout / design a website is that it looks good on a mobile phone, then it is adapted to any other device, such as tablets or computers.

For current web pages to adapt to all devices, a new web layout process has emerged, responsive . To this we must also add the new web layout based on html and css , which allow the web page to be visible in all browsers.

For example, if a user comes to a website of an online store or e-commerce that is not displayed correctly from their mobile, they will go to the competition in a short time, since it does not offer any ease when navigating the website. herself. When buying, usability is essential .

An online store must be easy to use, in this way your customers will be satisfied. Many online stores have problems that lie in the usability of their website, for this very reason it is so important to have an expert in web usability today . THE IMPORTANCE OF HAVING AN EXPERT IN WEB USABILITY (USER EXPERIENCE – UX)