MORE TRENDS IN SEO POSITIONING 2017: WHY DO YOU HAVE TO HAVE A WEBSITE WITH THE SSL CERTIFICATE?

Anyone who knows a bit about SEO positioning knows what Google likes to make changes to their SEO ranking criteria.

Well today we bring you another of the trends in SEO positioning for 2017 , and it is about having a website adapted to SSL , why do you have to have a website with the SSL certificate?

Because as of January 2017 Google will show the notice of “unsecured web” if the web does not have the SSL certificate in searches made from the Chrome browser. And this leads to changes in SEO 2017 positioning.

How do we know now if a website is secure or not? How do we know if a website has the SSL certificate? If your domain has https instead of http, for example, our website, it is a secure website

The web pages such as online stores or e-commerces , which collect passwords and / or credit cards or debit cards will appear in the search results with a warning “Unsafe web”. Many pages do not have online sales but if they save user passwords, any social network for example, but in any other type of web application where the user registers, passwords are saved.

HTTPS is a communication protocol that protects the integrity and confidentiality of user data, protects it by encrypting it

On the Rana Negra website we do not save passwords or credit cards, but it also seems like a very good idea to have a secure website , in Rana Negra we can implement the HTTPS protocol in your web application and leave it ready, since you have to make redirects , etc.

We have a hosting offer plus SSL certificate, for 139 euros the first year and for 129 from the second.

How does the SSL certificate and the https protocol influence SEO positioning?: MORE TRENDS IN SEO POSITIONING 2017: WHY DO YOU HAVE TO HAVE A WEBSITE WITH THE SSL CERTIFICATE?

If users see an unsafe web ad, they will not even enter, thus, the decline in SEO positioning is serious. Especially in the case of online stores or e-commerces .

And if they do not enter your website … everything else does not matter, it does not matter if you have adequate content based on semantics, that the web design and layout are responsive, that the products or services you sell have very good prices, that the shipping costs are free, that you make discounts of 90% … no one is going to enter your website.

For more information on trends and news in SEO positioning 2017, we recommend these two articles that we recently wrote on the subject, and Google is very much alive!

What are the trends in SEO positioning for 2017?

A big change is coming in Google positioning criteria: mobile searches