THE ADVANTAGES OF HAVING A PHYSICAL STORE AND AN ONLINE STORE
THE ADVANTAGES OF HAVING A PHYSICAL STORE AND AN ONLINE STORE
Let no one doubt it, they are the perfect combination in a world where opening up to multi-channel sales begins to press if you want to survive.
I have a physical store, a lifelong store, and many people tell me to open an online store, but is it really useful for me? Will I know how to manage it?
Is it worth having an online store ?
The answers are yes and yes. It is very useful and with a control panel or backend suitable and personalized to the needs of each business, it is very simple to use, much more than many management programs that you probably already deal with in your day-to-day life.
What if I do the online store with Wix or a similar platform?: THE ADVANTAGES OF HAVING A PHYSICAL STORE AND AN ONLINE STORE
Well, you will destroy your online reputation, unless your physical store is already very shabby, then no, then you will keep it. Outside of jokes, do not leave your business in inexperienced hands, just as you would not have a store where the products are not well, where it takes a thousand hours to charge, where the POS does not go, where the prices are not, where the labeling of your products is wrong, where nobody passes, do not have an online store that does not have a professional image, whatever you sell.
And what are the advantages of having a physical store and an online store ? Is it good to combine traditional sales with online sales?
Absolutely yes, it is good to combine traditional sales with online sales , and doing so is full of advantages:
– Confidence and assured visits : One of the weak points of opening an online store without anyone knowing you is the SEO positioning and the distrust of consumers, but if they already know you for your physical establishment, that you have earned, little by little. announce that you have an online store, consumers will browse it to see your products, offers … And beyond those who already know your store, how we want to open ourselves to the whole world, having a physical address, with a staff that shows their face, reduce the problem of mistrust, users can see your store photos, etc. already if you have in your online store the possibility of making virtual visits through 360º photosThe better the better, the more confidence you give.
– Consolidated reputation : it is likely as we said that the first visitors to your online store are already established customers to whom you now give the facility of not even having to move from home to buy from you, to which is added the fact that they will be those who will surely leave the first good opinions on social networks, forums and the like, of your products.
– The accumulated experience , you already know how to sell your products or services in the store or physical establishment, so you already know how customers react to your product, your prices, your services, etc.
– Stocks are sold before : and the more we sell, the more ability to negotiate with suppliers we have, in addition to logically selling more, so it is extremely profitable, wherever you look at it, yes, as long as you have an online store professional, working perfectly and charging fast, otherwise… users go to the competition without hesitation.
– Facilitates the professional image by having a real showcase : You have at the stroke of a professional photographer to have a website with the best photographs of your products, since you already have them in the physical store and you do not have to walk with more assemblies, that Yes, the quality of the images must be excellent, with a good resolution, and if it is necessary to see details of the product, it can be enlarged, etc.
– Your store open to the world 24 hours a day, 365 days a year : which is summarized in selling, selling and selling.
