A BIG CHANGE IS COMING IN GOOGLE POSITIONING CRITERIA: MOBILE SEARCHES

The searches carried out from the mobile exceed those from the computer or other devices and have consequences for SEO positioning.: A BIG CHANGE IS COMING IN GOOGLE POSITIONING CRITERIA: MOBILE SEARCHES

Google has already made changes to its algorithm to benefit responsive web pages , or what is the same, web pages optimized for mobile , giving them more positioning and indicating the optimized web pages in the search results themselves .

Now there is no longer a symbol that means that a certain website is responsive or not, but Google is considering going further, separating the search results for mobile and desktop. In this way, Google would show on mobile the search results of pages optimized for mobile screens , and in desktop searches it would show both responsive and non-responsive webs.

With this and given the tendency of users to carry out more searches from the mobile than from the PC, the searches carried out from the mobile are considered main and the positioning algorithm for mobile phones will be updated more frequently, becoming more and more in The positioning of non-responsive web pages takes a second place, since Google is not going to worry about improving searches from PC.

What does this mean for SEO positioning professionals and for people who have web pages and want to have an adequate online presence ?

Well, the first consequence is that when you have to think about positioning on mobile phones and positioning on PC, you have to perform a double analysis of the keywords in each search engine (mobile and PC).

And if it is already essential to have a responsive web page, now it becomes even more important, since otherwise, non-optimized websites will not appear in search results from mobile devices, something not convenient considering the increase in users that search from mobile devices, and that these, does not stop increasing.

If you still don’t have your responsive or adaptive website , don’t wait much longer, more changes are yet to come and the sooner you adapt, the better!  A BIG CHANGE IS COMING IN GOOGLE POSITIONING CRITERIA: MOBILE SEARCHES