BE THE FIRST TO KNOW THE 2017 SALES TRENDS

Globalization, the rapid evolution of new technologies, and demographic and social changes are setting trends in how to sell to customers.: BE THE FIRST TO KNOW THE 2017 SALES TRENDS

And we can already summarize that the 2017 trend in sales is to have an adequate online presence , this means:

– Have a corporate image in accordance with the business and the target

– Have a website adapted to the specific needs of the business and that has a completely professional appearance.

-That said web application is of course responsive , and that it is well positioned on the Internet , otherwise, it will not be of much use to us.

– The importance in leaps and bounds that the user experience takes when browsing web applications.

– To have a presence in the social networks that each type of business needs, and as a general premise, in the more the merrier. And not only have a presence, if not manage social networks properly, know how to react to a reputation crisis, create valuable content for users, etc.

– Give a quick response to users who communicate online, either on social networks , through a contact form , who respond to a mailing campaign , etc.

– Omnichannel sales : 67% of customers who start the purchase on one device, end it on another. 40% of shoppers use more than three internet-connected devices. Which means that every business must be prepared to operate on any device.

And it is that we are facing the redefinition of the industry, where lifelong companies and businesses are not knowing how to adapt to what society demands today, an example is the Uber application, which transport professionals complain so much about. . It might seem like we were always going to need a taxi at one point or another to get around town, right? Or that to travel, if we do not do it in our own car, we would have to go by bus, train or plane. Well, with online collaborative tools, users feel that it is more immediate and, above all, cheaper, to be able to move around their city as well as take long trips. Perhaps if both taxi drivers and mass means of transport of people had implemented technological and collaborative solutions, adapted to the new times,

Another clear example is travel agencies, almost no one under 50 years of age goes to a travel agency to be told 200 options, now we consult hotel, flight, and train comparators, we look at user opinions and reserve them. vacations or small getaways online.

For a company that instead of having to have large amounts of tools, products or materials, it is much more difficult to adapt with agility to these social and sales changes than for a company that relies on programming software .

Beyond at the sales level, at the global social level, the future of our day to day passes through Artificial Intelligence, something that can be extrapolated to business as well. In fact, Artificial Intelligence is also transforming jobs.

Another clear trend in sales for 2017 that has been going strong, is the empowerment of customers, now they consult on the Internet, compare prices and products online, consult the opinions of other users, look at the profiles of the brands on social networks, etc., in short, they end up buying online or they end up buying in the physical store (if they have it at hand, since selling online opens us up to the whole world), they have previously consulted the Internet until deciding on a product or service.

Every time we pay more attention to the opinions of other users instead of what the brand itself tells us, since we perceive the opinions of our peers as more valid and sincere than a nuncio on TV, or whatever media.  BE THE FIRST TO KNOW THE 2017 SALES TRENDS