This importance of quality content so that users stay longer on a certain page while making Google happy, has been made clear by Facebook with its future redesign of the Facebook Notes section , or what is the same, the notes you can write on our Facebook profile , which would become more like a post on a blog that a status update. A not widely used Facebook application, almost forgotten by many .

With the transformation of this section, they hope to promote the creation of more notes, which, being supposedly more extensive than the status updates in the profile, will make users spend more time browsing Facebook, without having to search outside the content.

The new design of the Facebook notes will be cleaner and broader, with new typography, free of ads and will continue to be able to comment and give the “like”. Those who know the Medium blog network will see that it has a high aesthetic and functional resemblance.

For web positioning, the fact that users spend hours and hours browsing your web application is phenomenal, something that of course does not escape Facebook, which also, of course, wants to “steal” navigators from other platforms. To this end, they created Instant Articles months ago and several sources claim that there is already more traffic from users looking for information on Facebook than on Google itself , not only through Instant Articles, but through all possible channels. More videos are also viewed on Facebook than on YouTube , thanks to their automatic reproduction on the social network of Zuckerberg .

In this sense, LinkedIn , the professional social network par excellence (so far), has integrated the Pulse news application into its website . And Yahoo bought the Tumblr microblogging network in 2013 .

It should be added that at the moment tests are being carried out on the design of the Facebook notes section and that it is not confirmed that it will be applied to users, and it is to be expected that in case they modify the design in the profiles of users, the changes are progressive among the (approximately) 1.5 billion Facebook users .