We always say it, there are things in which you can sacrifice quality for price, and in things you cannot. In a car, whose safety is vital, it is not advisable to skimp too much by prioritizing the price over the quality of good brakes, for example. In that our business is perceived as professional, we should not skimp, after all, it is our work that is at stake, right? Almost everyone understands that if you have, for example, a store and the door can hardly be opened, there are chips in the wall paint, customers are served with little education, they do not have the products for sale, the Prices are wrong, because the image is terrible and the customer who has entered will not only not return, but will speak fatally of that business. Well, in the online environment it is more of the same.

If a web page, whether sold online or not, is counterintuitive, takes a long time to load, is messy, the products or services are not easily found, the characteristics of the products or services are not explained, etc., since logically the user is you will go to another website that has taken user experience into account, is well created, designed, scheduled and managed. Ah! And for them to enter your website, you must be moderately positioned, if not, they will not even enter. Working online marketing in all its areas is important so that they know you, the management of social networks , creation of online campaigns, etc., is another important part of being today in a competitive environment where there are thousands of web pages offering the same or similar to what you offer in the vast majority of cases. Because, let’s face it, Facebook is not invented every day, well, it is tried every day, because we are requested by hundreds of super-innovative social networks , well, they are more of the same and this is another aspect that we like to highlight in Rana Negra : You are not going to hit the Facebook backlash without investing a lot of money, not only in having the web platform that you have invented in perfect condition, but also in making it known later.

Well, having said that, we leave you the Volkswagen campaigns where with a sense of humor they demonstrate the saying “cheap is expensive”. As it is an international campaign, most of its spots are in English, although what is happening is perfectly understood and we also give you a brief summary so that you do not miss anything.

Presentation of a football goalkeeper who has cost very little money but who … “is not going to measure up”: