Another very relevant fact is that we spend a large part of the day looking for information on the Internet.

Putting these two information together, it is perfectly understood why Facebook has created Instant Articles , a tool in which newspapers and media will appear on Facebook, with a load 10 times faster than if we go directly to the online newspaper and propose your visualization to millions of users who have this Social Network .

Online newspapers that want to be part of Instant Articles , will keep the full benefits of their advertising as long as it is their own advertising, and in the event that they have not obtained enough advertisers, Facebook will make them available to them, keeping a percentage of what is billed in online advertising .

At the moment in Instant Articles there are 9 media outlets that are already Facebook partners: BuzzFeed, The Atlantic, The New York Times, The Guardian, NBC, BBC News, Bild, National Geographic and Spiegel.

The business is round for both parties, Facebook offers a fast platform to consume content and information, with millions of users around the world, giving this new service free to users, which creates even more web traffic , already in turn, newspapers have an enormous potential of users viewing their content, and therefore, an increase in their digital advertising billing . Of course, online newspapers will monetize their content to collect online advertising from their advertisers.

As you have already seen, now on Facebook the videos are played automatically, making it easier for users to view them, and as we also know this social network, it is fed exclusively with third-party content, a formula that is working magnificently for them. For these and other issues, Facebook is gaining a lot of ground from Google.

At the moment , Facebook’s Instant Articles service is available only for Iphone.

Mark Zuckerberg himself has stated that he conceives his Social Network as a personalized newspaper. And it is that the news shown, the ads, etc., are based on a series of complex algorithms to show each user the content that will be of interest to them . A personalized marketing action that really works, there is nothing like knowing your customers to know what to offer them, and as people are already beginning to comment, Facebook knows more about us than we do.

If all this surpasses you as a potential online advertiser, remember that at Rana Negra we take care of doing everything you need in relation to the world of Social Media for you and your business .