Studies such as those of the Rakuten company that indicate that, during sales periods, men buy more online and women in physical stores, of course, in both cases, after having consulted the web pages that offer the products they want to buy and opting for those that have a better and more complete online catalog . In relation to this, we leave you a previous article in which we delve into the subject of online stores and online catalogs: http://www.rananegra.es/blog/si-mis-clientes-necesitan-probarse-ropa- why-i-want-online-shop

And it is that possibly the difference lies in the fact that women prefer to try on clothes before buying them.

Another peculiarity is that European men, the Spanish in particular, in addition to liking to make their purchases online on sale, like to use discount vouchers over other forms of sales, 87% of Spanish online shoppers have used a check or discount voucher.

One thing to keep in mind is that with the recent arrival of spring, the trend for women to buy online will increase, reaching its peak in the spring-summer sales.

On the other hand, the company Saica de Zaragoza has carried out a study on preferences when buying online , conducting a survey of Spanish, French and British people, in collaboration with the ESIC training center, which also has a presence in Zaragoza. A clear result has been derived from this survey: the Spanish are the ones who buy the most fashion items online for our partner, 71%, however in the case of the British, it was 65% and in that of the French, 50 %. Another fact to take into account is that we pay special attention to packaging, we prefer that the items we buy through online salesThey come in boxes instead of bags, since that way we receive them in better conditions and we can take advantage of the box for a second use, which is why 90% of consumers of online items prefer reusable boxes and not simply disposable. So if you have an online store or e-commerce, consider the issue of offering attractive packaging, even more so when according to the survey, we like to buy online as gifts, which makes the packaging of the article even more relevant.

And be careful with shipping costs, it is another determining factor when the customer ends up making the purchase online and does not abandon the shopping cart , if you can afford to eliminate them, you will be earning many points with your online customers.

If you want to have your electronic commerce , functional, adaptable to all types of devices, with a simple handling for both your customers and so that you can manage the website without problem, go before the next sales arrive, contact us, tell us about your needs, tastes, preferences, what is your target audience, what are the hallmarks of your business, and we launch your website with online sales .