Every day we meet people who want to create a web page , be it an online store , a website with sale through discount coupons, a website with an online catalog with or without online sales, a landing page , a social network , a website that works through a bidding system, an internal application , etc., but which, given the logical ignorance, do not know how to express their needs .

Well, here are a series of tips that will make it easier for professionals to send you quotes.

To begin with, if you have already contacted the professionals and have just said something like “I want an online store “, “I want a corporate website ” “I want a website with user registration” or “I want a website with a link to social networks ”And they give you a price, run away, they don’t know what to do but they already give you a price, that is either they are going to make you a basic website that will not meet your expectations or they have thrown the price down for the low and anything that comes out of a very simple website (with or without an online store). It is, as always, a recommendation.

Think about going to an architect and saying: “I want a house” and he budgets a house for you, yes, but without knowing the meters, the materials, the characteristics, etc. It is impossible to budget seriously this way. Or you go to a restaurant and say, I want to eat, and they tell you, it’s worth 1 euro, because it will be for a tapa, not for a menu, well, a thousand examples that help us understand why we have to specify what we need in order not to have surprises in no time of web development.

And what should we specify? Well, the more we can specify the web project we have in mind, the better the better. Do you hesitate to give your idea to several professionals in case some clever copy it for you? Have them sign a confidentiality contract, at Rana Negra we do it whenever the client asks for it. HOW TO REQUEST A QUOTE FOR A WEBSITE?

Well, always request that the web page has a responsive design , otherwise it will not be displayed correctly on all devices and screens, nor will it help the web positioning at all . It is based on a template or theme, that is, a creation from scratch, always request that your web page, whatever type it is, is responsive.

On the other hand, it requests that it comply with the provisions of the UNE 139803: 2012 standard , a regulation of web standards. And that its programming code, as well as the URLS are created according to a correct web positioning, since otherwise, you will waste a lot of time if you want your web page to appear in the first results of Google. Of course, this is not a miraculous fact that by taking it into account it will place us in the first Google result, it depends on many more factors, but this is one to take into account from the beginning of the project.

Request that your website in terms of design, in addition to being responsive, adapt to your corporate image, if you have it, if you do not have it, it is something you should think about BEFORE creating the web page, because what It cannot be that the offline corporate image goes on the one hand and the online presence on the other. Or leave it up to the designers to create your corporate image if you haven’t thought about it yet, but tell the professionals about your tastes, your line of business, your target, etc., so they can get an idea. You can browse to see millions of websites, millions of designs / themes and give them an idea of ​​what you want.

Emphasize that an adequate user experience ( UX ) is essential in your project , that it is not necessary to go around a thousand times so that the user ends up where he wants to end.

Heed the recommendations of professionals, you are the one who knows your business best and they are the ones who best know how to make sure that the user does not leave your website soon, that they end up requesting information, how to make the potential client or prospect ends up being a final customer, who also returns to your website after the first experience and recommends you to other potential customers, etc.

Never ask for your website with flash, there are other technologies with which to achieve similar effects and flash technology does not rank in Google , it is as if it did not exist for the great Google.

Have in mind the budget you want to invest in the web project , and if you do not want to say it first to the professional, at least have a budget item reserved for web development and subsequent online marketing actions , since launching a web page without doing any type of advertising, and online is the cheapest, it doesn’t make much sense, no one is going to know about it.

And in short, specify as much as you can your web or online marketing project, so the professional can spend a closed budget and both parties gain (gain) time.