So if your brother-in-law knows about scissors, then let him be your hairdresser.

If he knows about pans, let him be your cook.

And if he sees “Good Law” let him be your lawyer.

Ironies aside, we meet hundreds of times with potential clients, people who have businesses and to whom we inform them of the imperative need to have a web page , either because they do not have one, or because the one they have seems to be taken from 1990, it does not have a panel control, it is badly programmed, etc., etc., in short, because it is as if it did not have a web page .

And on numerous occasions they tell us that their brother-in-law is already doing it (who says brother-in-law says son, nephew, friend, cousin …) that he knows a little HTML or that, even better, he took a 10-hour WordPress course, that since he has a blog, he knows how to make the web for him, or that he handles social networks wonderfully. Of course, if you already have the website made by the brother-in-law, the conversation usually goes in the following directions:

“It wasn’t what I wanted, but how he made it for me for free”

“I don’t know how to use my website, I don’t have the keys or anything”

“It’s very ugly and I don’t like it, but since he made it for free”

“I don’t know if I have a control panel, what is that? What do I have to ask my brother-in-law to know what I have? “

“I asked him for the website and it took him two years to do it, but of course, how he does it for me for free …”

“He told me that X was impossible to do on my website”

“No idea of ​​whose name is the domain or the hosting”

Well, as anyone can understand, these are not ways to have a professional online business, and it is that, beyond the undoubted good intentions of our brother-in-law, that he manages to create a more or less basic web page, save us the The services of professionals in web development and online marketing will not save us anything, because if users come to a sloppy web page that loads slow, does not work correctly, does not update its products, etc., the only thing that going to do is scare them away.

And that in the event that they reach the website that your brother-in-law made you, because does he know something about web positioning and online marketing ? Does he know how to guide the content so that your sales increase? Web development professionals always propose to the client the best solutions for their online business, even if the website does not include an online store , the image that you reflect online is important, very important, that is, your online presence.

By the way, when the website gives you bugs or you want to expand functions, is your brother-in-law going to stop everything he is doing to fix it? That your brother-in-law is nice, but he has a life of his own!

The same happens in the case of social networks , it is not the same to have Facebook on a personal level, than to guide us to attract potential customers who end up buying our products.

Just as you would not leave the accounting of your company to who knows how to add and subtract, nor would you leave your children in a school where instead of teachers, there are people who simply like children, they go to the professional services of those who They know what they do in a comprehensive way, that they have studied and are working on it, since otherwise, not only will you not be saving, but you will also be losing sales. YOUR BROTHER-IN-LAW, THE MOONLIGHTING