IF MY CLIENTS NEED TO TRY ON THEIR CLOTHES, WHY DO I WANT AN ONLINE STORE?
IF MY CLIENTS NEED TO TRY ON THEIR CLOTHES, WHY DO I WANT AN ONLINE STORE?
Some customers who are dedicated to the fashion and accessories sector, who have physical stores and more or less stable customers, have told us on occasions that they do not see the need to have an online store, since their customers prefer to buy their clothes in the physical store, after having tested it.: IF MY CLIENTS NEED TO TRY ON THEIR CLOTHES, WHY DO I WANT AN ONLINE STORE?
Certainly, it has happened to all of us, you see an item in an online store that you like, but you do not decide to buy it because you do not know if it will look good or bad, and what do you do? On many occasions , as you have already seen in the online catalog of the store that shirt, those pants or those shoes that you like, you go to the store, try them on, and if they fit you, buy them, and if not They look good on you, take a look in the store and you might end up buying another item.
Well, in this simple example of daily life lies another of the fundamental issues of online sales, attracting people to your physical store, who previously, as we do more and more regularly, have seen your clothes in the online catalog of your website .
So, even if your customers are trying on clothes, you will attract them to your store if you show them your products, colors, prices and sizes, as simple as that.
Because online sales are increasing dramatically, and that is an undeniable fact, as is the fact that many times we want to try on the clothes we have seen in the online store.
According to Ofertia data, the website that offers online catalogs of stores such as Hipercor, Media Markt, El Corte Inglés, H&M, Pronovias, Adolfo Domínguez, Conforama, Norauto, etc., 80% of buyers enter the stores without having seen the paper catalog of what that store sells, however 33% of consumers visit the physical store after having seen the online catalog within a week of viewing the online catalog .
Do you still think that you don’t need an online store ?
You need it, and you need it to be:
Responsive design , that is, that your website is displayed correctly on any screen size, on any mobile device.
Friendly with the user, do not make him dizzy having to click on 200 links before reaching what he is looking for, or he will go to another website with online sales .
For the same as in the previous point, your website with online sales must load quickly .
The control panel or backoffice from which you manage your online store must be easy for you, intuitive, that it has what you need and does not have what you are not going to use in life, at the same time, that it can be expanded and modified in a future, since you never know what new options you will need.
Obviously, it must be a secure web page and comply with a series of regulations (LOPD, cookies, etc.)
When they search for you on Google , they find your website , that is, your ecommerce or online store must be , with a good web positioning , if not, you will have a wonderful online store or ecommerce that will not know more than your family and friends.
If you want to sell internationally, your website must be translated , and correctly translated, into different languages.
Well, all this and more, we offer it to you at Rana Negra, let us make you a web page with an online store or ecommerce adapted to your needs and those of the buyers.