Overwatch League loses sponsorships to Blizzard harassment: Coca-Cola and State Farm jump ship

The official hero shooter competition temporarily loses two of its biggest sponsors.

The image of Activison Blizzard has been scuttled in recent weeks after the state of California’s complaint was known for alleged cases of harassment, sexual abuse and discrimination against the company’s workers. All this after more than two years of investigation , which have led to the revolt of the company’s workers and a subsequent reaction by its management, which has led to even more protests . And in this situation, the sponsors of official game competitions like Overwatch have not been slow to jump ship .

As The Washington Post reports , the so-called Overwatch League temporarily loses 2 of its 7 global sponsors, and they are no small names. They are Coca-Cola and State Farm , the first is already known to all of you and the second is the largest insurer in the United States and sponsor of countless leagues , sports competitions and teams such as the Atlanta Hawks, of the NBA.

Coca-Cola does not confirm if its departure will be permanent or notIn separate communications to the aforementioned outlet, a State Farm representative states that the company is ” reassessing our limited marketing relationship with the Overwatch League” and have requested that “no [State Farm] ads be displayed during games this weekend. week”. For their part, from Coca-Cola they claim to be “aware of the accusations surrounding Activision Blizzard” and closely study the situation. “We work with our partners at Blizzard as we step back to review future plans and schedules,” they add.

The most interesting thing is that Coca-Cola has refused to confirm whether they will end forever his relationship with the Overwatch League, or if your departure is only temporary. The scope of the accusations against Activision Blizzard provoked solidarity from Ubisoft employees and messages of support from people like Phil Spencer , head of Xbox, in addition to leading to the departure of the president of Blizzard . Regardless, the company expects games like Overwatch 2 and Diablo 4 to continue their development normally.