League of Legends creators open study in China in search of new audiences and new IPs

The authors of Valorant, Riot Games, also want to double their presence in the Asian giant.

Riot Games has long since ceased to be a League of Legends- focused company in search of new developments and audiences. With this objective in mind, today we have known the opening of a new study of the company owned by Tencent in China that aims to expand the brand in the Asian giant market as well as help in the creation of new franchises, as confirmed.

“At Riot Games we put the player first, and in China we have a large number of passionate players of League of Legends and other company games,” said Leo Lin, company vice president and head of the China division, in statements to the CNBC news channel collected by Gamesindutry.

“Therefore, we want to double our presence in China and continue working not only in eSports, but also in game development. We have a lot of confidence in this market and we want to be here to serve our players,” he adds.

The news comes a few days after it became known that the video games published by Riot Games have already generated their first 100 million dollars in mobile phones , a quite positive amount but where China still has little to say, being the United States, South Korea and Brazil. their most lucrative territories today.

On mobile, Riot Games currently has a catalog of proposals made up of League of Legends: Wild Rift , Master Tactics and Legends of Runeterra . On PC, meanwhile, the company’s bet falls on LOL and Valorant , both hits on Twitch.