For EA, video games are so popular that talking about gamers is out of date

Elle McCarthy: “It’s like saying you want to address people who like music or people who breathe air.”

Interesting words from Elle McCarthy, vice president of brand at Electronic Arts , in which she affirms that we should stop using the term gamer (or its translation into Spanish as a player) justifying its uselessness in a context of great popularity in the industry, very different from the one that there was in its beginnings.

In statements to AdWeek collected by GameSpot, McCarthy comments that games are no longer a medium or an industry, but simply ‘interactive’ . “Now you can interact with practically everything through the world, from an area of ​​interest such as interior design to a movement like Black Lives Matter or the exploration of your sexual identity,” argues the executive of the sector giant.

Trying to focus on the players is like trying to target people who like music or who breathe air.Elle mccarthy“I am often asked how brands can collaborate with video games or talk to them, but in reality there is no player and understanding that will be key,” he continued in his talk with the specialized portal. “Did you know that only 14% of gamers identify as such and that the percentage drops to 6% in the case of women? There is no best practice manual on how to interact with these niche, multifaceted and passionate communities . Trying to focus on the players is like saying that you want to address people who like music or people who breathe air, “he concludes.

In this way, for Elle McCarthy it has become outdated to speak of ‘gamers’ since today everyone enjoys video games in one way or another.

Upcoming EA Video Games

The company McCarthy works for faces an end of the year quite loaded with video games like every course, this time having Battlefield 2042 as the spearhead in addition to its usual sports simulation titles. Likewise, a few days ago he celebrated the EA Play Live 2021 that left several headlines .