Specialize in one of the most demanded branches of online marketing : Conversion Rate Optimization (CRO). Become a CRO specialist and learn to identify which elements of a website or digital product can be improved for a greater conversion of users.

The CRO Specialist profession is increasingly in demand, both due to the rise of digital marketing and its integration into digital businesses to achieve its objectives more quickly and efficiently.

course objectives: Master in CRO (Conversion Rate Optimization)

By the end of the course, you will have learned to:

• Have a vision of all the marketing areas that affect a CRO project
• Apply standardized and proven methodologies
• Optimize projects and digital businesses
• Detect inefficiencies and analyze all the actions of a website to improve them

recipients

This master is aimed at students of the following profiles:

• Professionals in the digital sector  interested in specializing.
• New graduates  interested in digital marketing.
• Growth hackers  with experience in the sector.
• Entrepreneurs  who need to optimize their conversions.

methodology

The master is based on active learning, with a system that would represent the following percentages:

• 40%  of  Cases to solve , learning by making mistakes.
• 40%  of  Teamwork with tools to participate and act.
• 20%  of  Flipped Learning , with theoretical foundations, conceptual base and debates.

This master’s degree requires  face-  to- face attendance to its classes, beginning on  October 18, 2019  and ending on  February 8, 2020 .

Classes will take place on  Fridays  from 4:00 p.m. to 9:00 p.m. and on Saturdays  from 9:00 a.m. to 2:00  p.m. at the  Glue Work Building  (Calle Edison, nº3, 28006,  Madrid ).