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- Marketing over time
- Definition of marketing
- Marketing basics
- Marketing as philosophy and activity
- Main functions of marketing
- Marketing tools and variables
- Sports marketing
- Business analysis
- The marketing plan
- Historical and etymological configuration of franchise franchising
- Main terms
- Types of franchises
- Advantages of franchises
- Disadvantages of franchises
- The value of a brand
- Introduction to the franchise agreement
- Delimitation of the franchise in the European continent
- Contract concept
- The elements of the franchise agreement
- Content of the contract: obligations and rights of the parties
- The fulfillment of the contract
- The termination of the franchise agreement
- Steps for the formation of a franchise
- Precautions
- Online Presence
- Traffic capture
- Lead capture
- Content marketing
- Online store
- Measurement
- Starting point for the implementation of the new activity
- Marketing plan
- Marketing plan implementation process
