With the Postgraduate in Retail Marketing  at ESIC you will learn how to properly combine online channels and the physical store to be able to successfully carry out the new marketing and sales functions in this new era of omnichannel Retail , face the challenges posed by us with guarantees. new shoppers and make the most of the benefits of technology.

You will be trained in all the techniques to convince and retain customers and consumers , as well as our own employees , acting as brand ambassadors . You will be able to anticipate future market needs by maximizing your own and other resources (collaborative marketing), as well as exploiting new technologies.

In addition, you will achieve excellence in modern distribution: being able to give an immediate and adequate response (responsive speed to market) and obtaining maximum profitability on the route to the market of products and services, seeking the lowest cost while still adding value. for the consumer.

Differential factors: Retail Marketing Postgraduate [PSRM]

• ESIC in the Top of National and International Business Schools.
• School with a comprehensive service offering: Professional Development Unit, ESIC Alumni, ESIC Entrepreneurs, ESIC Languages, ESIC Editorial.

Methodology: Retail Marketing Postgraduate [PSRM]

The course has a theoretical-practical component based on real cases and practical exercises that will make learning very effective.

The methodology focuses on learning, combining the individual effort of the student and their involvement in teamwork.

Tutors, mentors and teachers facilitate the process of understanding and applying the knowledge / skills.

Methodological criteria

• Action-feedback-analysis-action projection.
• Student Centered Learning
• Promotion of independent learning and critical thinking of the student.
• Decision making.
• Individual evaluation.