1 \ The Retail environment, shoppers and strategies
- Today’s shopper, shopping habits and consumer trends.
- Competitive strategies, segmentation and positioning.
- Assortment, price and product policies. The distributor’s brand.
- Staffing: HR management
- Lead sales teams.
- Trade marketing and distribution.
- Strategies by distribution channel.
- Omnichannel strategies, developing shopping experiences.
- Retail Marketing Plan and communication plan.
- The digital world, search engine optimization tools.
- The strategic online communication plan: Social Media and Social Enterprise.
- Global online marketing plan and metrics.
- E-Shop strategy, m-Commerce and Proximity strategies. Management of Market Places.
- Retail intelligence to open a Retail business: open a physical and online store.
- Customer analysis and segmentation: who we want to reach.
- Logistics, fulfillment and e-Logistics.
- Technology applied to Retail. Neuromarketing. Dashboard in Retail.
- Results account. Cost and investment plan. Efficacy analysis.
- Customer loyalty techniques and after-sales service.
- Exterior and interior architecture. Linear layout and management.
- Visual merchandising and animation of the point of sale.
- Big Data exploitation.
- CRM and its applications.
- Support tutorials.
- Presentation of the project before the evaluation court.
