1 \ Module 1: Sports management tools
1 \ Module 1: Sports management tools
This first module of the twelve that make up this master’s degree focuses on introducing the necessary tools for good sports management . The contents of this module are grouped into the following teaching units:
- Unit 1 : Introduction to the company and its sports management
- Unit 2 : Strategic planning in sports entities
- Unit 3 : Typologies and practical applications of strategic planning
2 \ Module 2: Legal aspects of sports management:1 \ Module 1: Sports management tools
- Sports legal framework
- Sports agents
- Data protection, intellectual protection and image rights
- Sponsorship and patronage
- ADO Plan
- Facilities and equipment in state legislation and common aspects of the autonomic
- Civil liability and labor relations in the sports field
3 \ Module 3: Financial management: 1 \ Module 1: Sports management tools
- Financial management
- Bank negotiation
- Treasury management and financial operations
- Accounting analysis
4 \ Module 4: Sports Marketing: 1 \ Module 1: Sports management tools
- Marketing in the sports company and its functions
- Business analysis and marketing plan
- The franchise in sports management
- Online Marketing for sports facilities
- Process of practical application of a marketing plan
5 \ Module 5: Organization of Events and Design of Sports Services
- Design of programs and services in sports facilities
- Customer service and loyalty aspects
- Sports services companies
- Organization of events in sports facilities
- Didactic resources for the execution of the activities
6 \ Module 6: Directive Skills for Sport Management
- Conceptual bases on the management of organizations
- Management skills in sports management
- Communication skills within sports organizations
- Employee motivation
- Conflict management in sports entities
