Google is the most used search engine in the world, occupying 92.42% of the market share. That is the main reason we should focus our positioning strategies on your algorithm. But how can we improve our organic positioning considering all the competition that exists? Well, the first step is to understand how searches happen in 2021 and how the platform responds to user behavior. So we bring you 25 very important data to redirect your SEO actions.

Organic search statistics

1. Organic searches exceed acquisition by email marketing and referrals by 53.3% ( SEO Niche, 2020).

2. Descriptive texts are the ones that rank best in Google (Hubspot, 2020)

3. 68% of the time, the user experience starts with an organic search ( BrightEdge, 2020).

4. Performance optimization on mobile devices is the most effective technical SEO optimization (Hubspot, 2020).

5. Google uses about 810 unique SERP features. Among these, 161 are found in more than 0.2% of keywords ( seoClarity, 2020).

6. The average Click rate per positioning through Google images is 0.21%. However, this depends on the industry in which the content is located (SEO clarity, 2020).

7. 50% of all searches do not generate clicks ( SparkToro, 2020).

User behavior statistics 

8. The first result of Google obtains more than 27% of clicks, through mobile devices ( SeoClarity, 2020).

9. Users’ first impression of a brand depends on a previous search on the internet ( Status Labs, 2020).

10. 21% of users review more than one search result ( Moz, 2020).

11. 80% of users prefer organic results to ads ( SEOtribunal, 2020).

12. Of the 60.67% of most recurring searches, only 0.16% occur using popular keywords ( Ahrefs, 2020).

13. 702.87% of the searches respond to the search for keywords that have one or two words with more than 10 thousand monthly consultations. 

14. Informational queries are the main reason for 33.3% of internet searches (Datareportal, 2021).

15. 70% of users search the internet with more than one tool (not just text).

16. 84% of users do not make purchases on web pages without an SSL certificate because they consider them insecure ( GlobalSign, 2020).

Voice search statistics

17. 75% of voice search results come from the first 3 pages that appear in the results ( Backlinko, 2020).

18. 68.5% of the responses selected by the search engine for voice searches have the SERP Feature. Among these, 56% had an outstanding Snippet (SEMrush, 2019).

19. The average reading level of content by voice search is equivalent to that of a child in ninth grade (Backlinko, 2020).

Statistics of searches through mobile devices

20. More than half of all web traffic comes from mobile devices ( Statista, 2020).

21.  In Latin America, 8 out of 10 people prefer to do their searches from cell phones ( ThinkWithGoogle, 2020).

22. 33.5% of websites around the world have AMP pages ( SEMrush, 2017).

23. 32.9% of users use tools for image recognition in cell phone searches (Datareportal, 2021).

Local SEO Statistics

24. 76% of users who perform their local searches, visit the place in less than a day (ThinkWithGoogle, 2020).

25. 28% of local searches turn into purchases (ThinkWithGoogle, 2020).

26. 30% of searches from Smartphones are to find locations.

27. The keywords “Where to buy” and “near me” increased by 200% between 2017 and 2019 (ThinkWithGoogle, 2020).

28. Search queries linking the words “near me” and “on sale” increased their search size by 250% (ThinkWithGoogle, 2020).

Link building and Backlinks Statistics

29. Web pages with more backlinks receive more organic traffic (Ahrefs, 2020).

30. A publication on a web page with quality backlinks can cost from $ 77.80 to $ 361.44 (Ahrefs, 2020).

31. Backlinks are not used in 66.31% of web pages (Ahrefs, 2020).

32. 73.6% of links in domains are reciprocal links (Ahrefs, 2020).

33. Fast-growing websites can increase their acquisition of “follow” links by 5% to 14.5% per month (Ahrefs, 2020).

SEO statistics for videos

34. Videos in HD format are positioned in the first place in 68.2% of cases (Backlinko, 2020).

35. The best-positioned videos on YouTube have a duration of 14 minutes and 50 seconds (Backlinko, 2020).