Search Console is an essential webmaster for anyone who is working on a content strategy, it is recommended that you use Google Search Console to know the performance of a web page and all its search engine campaigns. It is also free, so the great difficulty will be knowing how to use it to get the most out of it and properly monitor your website.

Also, if you want to work on your SEO and SEM strategy in Google, you should use this tool as a recommendation. Who else but Google to guide you? With it you will be able to make your work easier, you will be able to know the number of clicks, impressions and if your pages are well indexed within Google. You will also be able to see common SEO mistakes so that your content can be positioned in the first place. We know that Google is the most used search engine worldwide, so using the tools it offers for free is one of the first options you should use.

How does Google search console work? : How to use Search Console to optimize your SEO strategy

This can become the best company during a content marketing strategy , as it helps you see the performance and traffic that reaches your website, thus allowing you to correct positioning and performance problems in SEO. In this part, Google sends you a message to indicate: what you should modify and thus improve little by little. If you want to know how it works, a pretty good advice is to spend a day browsing it.

✔In the main Google dashboard you can see the performance and coverage of your website. Performance includes search results and Google discover.

✔In the coverage, you can see the pages that were indexed, see if they have any errors or if they are valid.

✔In performance, you can see the total clicks they have on your page, based on your web traffic the week your page receives.

✔In the Google Discover option, you will be able to see the different contents in an algorithmic way, where you will be able to see some contents that Google wants you to click. This part, you cannot control it because google chooses what to show you. In this way, you will be able to see the clicks that come from this section, that is, by which keyword the user is clicking on your website.

✔ Search results, in this part you can see all the keywords for which you are positioning and your performance with respect to those keywords. It shows you the CTR and the average position of each Keywords.

How to use Search Console to optimize your SEO strategy?

To optimize your SEO strategy with Google search, it is important to know the functions of the tool as such, once known at the seo level you will see that it can help you: verify the website and the correct google indexing, verify the traffic of the page. study the keywords for your website, get ideas of content according to searches, inspect the URLs and create sitemaps or site map.

The priority of an SEO strategy is to ensure that the page is totally friendly and indexable and that it also positions in the first places. For this, the knowledge of the keywords for which they are looking for you is basic and the tool to audit the URLs will be ideal to know any flaws that may be avoiding occupying the first places. To use it make sure you have created and verified your account, website. If you still do not know how to do it, we will explain it to you later.

But among the most useful functions that can be performed with the Google search console, we can find the development of sitemaps, essential because it allows you to make a URL map within the web page, which will indicate which page could be going unnoticed by Google. Added to that, it will be an excellent idea to extract content that you can make on your brand blog.

How can Google search console help you? 

One of the advantages that Google Search console shows you is the search results tab, because from it you can get information to create content based on the Keywords you want to cover and for which you already position. You can even see your appearance in the search engine and it is also divided by countries.

✔ You can download keyword lists, which you can separate and sort by average position and know which ones are in the Top 1, Top 2 and Top3.

✔ You will be able to extract the list of impressions: which allow you to make the correct comparison and link with the list of keywords to identify those that are not in the Top 3 but perhaps in the top 10 and are generating a lot of traffic.

✔Review URL individually, it allows you to know what keywords your page is positioning in Google and with what type of content they are being linked. In addition to giving you data on impressions, clicks and average position.

✔ You will be able to compare the different time intervals to know how they are evolving.

✔You will have search results for web, images and video. Google search console allows you to see the results of YouTube searches and the positions of the images in google.

The list, you can download it and see the raw results of the clicks that the keywords have had. These can help you find the positions that are closest to the first place and give you a push towards the zero position of Google. A place that not only allows you to attract more looks, but it is the position that many users usually click by default, due to the trust they have in the Google algorithm.

Steps to use Search Console

1.-First, before entering: Select the type of property.

When you are going to add a new property in Search Console it gives you 2 options:

✔Add the entire domain of the site (subdomains, with or without “www”, all URLs with http or https, etc.).

✔Add only a specific URL.

2.-Then, verify the property

Once you enter, Google must verify that the property you enter is really yours or at least that you manage it yourself. In this case you must follow the steps:

✔Log in to your domain name provider (for example, godaddy.com or namecheap.com)

✔In the DNS settings of tupagina .com , copy the TXT record that Google provides you to paste on your website.

✔ Below, click Verify

Then Google tells you that DNS changes may take time to apply.

Adding a DNS record in that domain is what is usually a bit more complicated, but depending on the domain you have it can vary and can be found in its settings or tools. If you have your site with WordPress, it will be enough to go to WP administrates, tools and you will find the section of:

Google Webmaster Tools once there, just paste the link provided by Google Search Console and save the changes. Then you go back to the Google search console and press verify. After that, you have to wait, but the accepted verification will arrive in your email.

What can you see with Google search console?

✔ Total clicks: This means that you will have access to see how many times users have clicked on your result to go to your site and with what keyword they usually interact.

✔Total impressions: this means that you will be able to see how many times your site has appeared as a result in searches and you will know the intentions by which users are most attracted to your site.

✔ Average CTR: That is, the impressions by which the user actually clicked on your site. And thus understand your reason for entry.

✔ Average position: the average position in which your website appears in search results.

How to use Search Console to optimize your SEO strategy How to use Search Console to optimize your SEO strategy