We know that Tik tok has been a trend, but its format has also become the role model for many brands. And Google announced on its platform that they would include video clips that will last less than a minute in the mobile presentation. In the same space that already shows the news that the user gets according to their searches on Google. 

The youth social network, Tik Tok, has been an inspiration for many applications, since the size of its format allows greater consumption by users. Previously, Facebook updated Instagram reels , a new tab that allows users to make short videos and add music, effects or different texts. So Google did not want to be left behind and has joined this trend in test mode.

Although Google already positions certain YouTube videos in snippets, it has recently begun to test including these short videos in a vertical format, very similar to the service for which Tik Tok was popularized. Where can you view it? This update, which is still in a test state, but can be seen in the “* Discover” tab that can be seen from the cell phone and where we currently find data such as the weather and the news. This Discover tab can also be found directly through the usual Google search engine. 

Google is playing with new formats to compete directly with social networks such as: Tik Tok. And although for now it is in test mode, the presentation of this type of content (which for now is only valid in India), and the formats that can be seen are extracted directly from the Tok Trell and Tangi applications. The latter is an application that was created by Google with the aim of focusing on video selection for hobbies and other interests. 

Although it is still part of the famous “Google area 120”, it shows videos of less than a minute that aims to teach people with short videos. As long as this project remains in “Pilot” status, it will only be available for India, but there is a great possibility of inclusion of this format, as revealed by authorized Google sources. Once the testing status passes, everyone will be able to access this new update. 

How could the content affect? 

In absolutely nothing, because the trends tab is a space created to show users their searches based on their personal tastes, according to what they usually search on Google. But it will certainly be a very adapted change to this new era of content. 

However, the criteria that Google will use to highlight the content are still not clear, it is rumored to be the aforementioned parameters according to the user’s tastes, but it will be something that we will have to investigate in due course. In addition to this same source, it was learned that YouTube may also be playing for the short video format to compete with Tik Tok, but it will be news that we will have to wait to hear.

Google is testing 60-second videos

The test that Google is running and that was announced by 9to5Google , shows videos of only 60 seconds in carousel mode, one after the other. It also allows you to add text and icons such as the famous social network Tik Tok. So clearly Google would enter by entering to compete to compete directly with them. The big news is that we are talking about vertical videos, which clearly improve the user experience with the content much more. 

Recall that according to Hootsuite in 2019 99% of users accessed social networks on mobile devices around the world. Data that not only shows that users are consuming content in this way, but also tells us that they have to improve the experience by creating content in mobile format. And that the great company of Google already knew, that is why the videos will last less than a minute, and will have a clearly vertical shape.