Linkedin for companies is an excellent opportunity to attract potential leads, this great business social network has more than 690 million users according to information from the same platform and more than 2 million companies trust this social network to help them hire their human talent. 

In this way that makes you think, especially for large companies, being on Linkedin can mean a good opportunity to find quality leads. And although this large number of users are found on the social network, it is well known that they mostly frequent professionals in different areas, but looking at it this way: being present on this platform can make you reach large entrepreneurs, who are those who make the big decisions in the company. 

If you have a company, it is worth being present on this social network to establish conversations from your experience and connect with the greats of other brands, but at the same time offer possible jobs that you may need. But above all to create an image of what you offer and share. 

 Linkedin Marketing 

Linkedin has been around us for longer than you think, its beginnings were in 2002 and its content was purely business. And it must be said that the human talent departments put their feelings on this social network and turned it into their personal search engine for talented workers, but that has been changing along with the new turn in communication.

Many entrepreneurs connect daily through this social network to open discussions about possible strategies and share content relevant to their type of position. The preparation and constant improvement of the curriculum seems to be the pillar of this social network, but it can also be a very good opportunity to attract people who really need a service like ours. 

Applying marketing on Linkedin can help you increase the recognition of your brand and create relationships, it is also an excellent opportunity to educate users about what you do and how you do it, thus revealing what makes you different as a brand. 

Attract leads through Linkedin 

To attract leads through Linkedin it is necessary that you have a company account, so that you can promote yourself as such and be able to identify your entire work team. This is also an opportunity to create a sense of belonging in the workers and that others can see themselves with good eyes, in this way you create an emotional bond with other users. 

Although Linkedin is known as a business social network it has a good flow of users that is worth taking advantage of, but like any social network, it is necessary that you do not focus your energy on desperately wanting to grow in followers. Rather, consider creating an inbound marketing strategy to take advantage of the possibility of reaching many with less effort. To attract customers through Linkedin it is necessary that:

• Learn to reveal yourself before selling,
• Show your personality very well defined,
• Show with content and experiences what you know,
• That you share with users whenever you can,
• Be present in a timely manner,
• You create a name for yourself within the community,
• Make it very clear what you do and how you do it. 

Marketing strategies for Linkedin

Linkedin, like other platforms, offers the opportunity to help company accounts to show themselves in an effective way, provides interaction statistics and allows you to make a victorious path within its platform, but although it provides you with all those tools, it is It is necessary that you define your objectives very well within the social network beforehand.

Ask yourself: 

1. What do you want to achieve with the Linkedin account for companies? 
2. Connect with your potential customer?
3. Do you want to position yourself as a reference in your field? 
4. Do you want to create a solid connection with the Linkedin community? 
5. Create a work community? 
6. Develop a space for the human talent department of your company? 
7. Do you want to attract quality leads? 

And as a result of the answers, begin to put together your entire content strategy, guided by the fulfillment of short and long-term goals with your Linkedin account. Yes, the content you want to show on this social network can destroy you or lift you up among so many users. So a good marketing strategy can help you clearly see the steps to take.

Connect with your potential customer

If your goal is to connect with your potential customer, focus your content on showing things that would be useful for them, not on selling, because Linkedin is a social network to empathize with the user and from that point you can create a good attraction strategy. For this, it is necessary that you create your ideal follower, the person who would undoubtedly look for a company like you and the reasons why you think they would look for you. That will help you better see how it relates to your content type. 

Position yourself as a benchmark in your field

If what you want is to position yourself as a benchmark, make sure you have solid alliances and effectively show the results of your strategies. A good way to position yourself is the content, but in this case you must also support yourself in demonstrating what you do and how you do it. In this topic it is quite positive to have allies, do not be afraid to thank allied brands and your customers. They can contact them in this way and show how well they are with your service. Better that others say how good you are and that the conversation does not turn “me, me, me”.

Create a strong connection with your Linkedin community

In this case, it is necessary to create interaction and although Linkedin is not famous for being a very interactive community, there are conversation topics that could be created as a result of an idea, thought or belief. Your brand has a voice and values, if you learn to externalize it, users can connect with you from this topic. 

There are no good or bad points, if you want to create a solid community with the Linkedin community you must create content that invites your followers to interact with your content. Learn to recognize the best times to do it and rely on statistics to constantly improve your performance.

How to attract leads through Linkedin

Start to interact with your LinkedIn followers, connect emotionally with them and become a reference in your field based on the wonderful things you achieve with your brand. Also, if we take into account the type of follower that is achieved in a space like Linkedin, you can make the most of the social network and effectively attract leads. Apply Inbound Marketing in your Linkedin strategy:

1. Define your ideal follower: Create a fictitious Linkedin profile very similar to your buyer persona, but adaptable details that you can make on the social network. Try to be as specific as possible.  
2. Create quality content for that type of follower: It is important that before you start creating to create, you take a few seconds to talk to your ideal follower from content that he may find useful. 
3. Define your brand personality very well: You need to stop for a second to create a brand manual and define certain forms of expression so that your tone on social networks is always the same and not confusing. 
4. Reveal what you know how to do: Everyone has a story, don’t be afraid to tell it on social media, if you learn to reveal yourself it is easier to attract potential leads from Linkedin.