Everything related to Social Media is making great strides, the latest:

Adidas has presented shoes that show the tweets made by the @AdidasBarricade account through an LCD screen. They have called this model Social Media Barricade and it is a prototype since they want to launch the definitive idea at the next Olympic Games in Rio 2016.

Adidas, always aware of social movements, saw the enormous impact of the Olympics on social networks, since not only the spectators commented on the sports news, but the athletes themselves shared their ideas and emotions with their followers.

Without a doubt, and of course, London 2012 have been the most “socially dependent” Olympics in history. ADIDAS TRAINING TO WIN THE SOCIAL MEDIA OLYMPICS