We started with a suavecita, a Playstation campaign with more humor than sexual content, but that says it all by itself:

Much more explicit still, Durex’s campaign for its XXL condoms, simple but effective:

The following French campaign against tobacco was highly controversial, almost denigrating smokers in some of its images, but of course, they gave something to talk about. The slogan is: “Smoking means being a slave to tobacco.” Its creators, how could it be otherwise, declare that they wanted to make an impact on young people:

We change third, this campaign calls for empathy in a very graphic way, why do we think we have the right to everything? What if it was the other way around, why do we do what we don’t want to be done to us? Without a doubt, an image that leads to reflection. This image was published in 2005 in a campaign in favor of animal rights, and it made the news around the world:

And a great truth: “Giving the like does not help.” Hand in hand with an NGO and in order to recruit more volunteers, without underestimating the campaigns on social networks, which help to spread the message, they alert us that after giving a “like”, which is something very comfortable, there is someone who continues to suffer:

Sisley campaign, from the Benetton group, kings of controversy in its graphic advertising, whose title already anticipates what we are going to see: Fashion Jonkies. Each one to draw their own conclusions as to why they would want to link fashion and cocaine. The controversy was such that they withdrew the campaign and offered a lighter version (without sniffing, but with the same models):

And finally, a campaign by the Anar Foundation, which is worth noting for its enormous creativity for a good cause, without trying to sell anything, informs minors of where to turn in case of abuse, speaking to them in their language and about a way that only the youngest sees.

They have achieved it through posters that depending on the height at which you see them, you receive one message or another. How? Thanks to a lenticular that mounts two images, you can see different messages depending on the angle from which you look at it. Adults see the warning: “Sometimes child abuse is only visible to the child who suffers it”, while from the point of view of the minor you can see the image of a child with bruises and the following message: “If someone it hurts you, call us and we will help you ». ADVERTISING TO SURPRISE, TO SHOCK, TO REFLECT. WILL NOT LEAVE YOU INDIFFERENT.

This is the image that the adult sees:

And this is the one perceived by the minor:

What do you think? Do you know other advertising campaigns that have impacted you? ADVERTISING TO SURPRISE, TO SHOCK, TO REFLECT. WILL NOT LEAVE YOU INDIFFERENT.