Facebook is the most used social network in Peru and not only that, it is estimated that of the 13 million inhabitants who use social networks, 94% belong to Facebook and use this application more regularly to purchase products and services, according to information from the research and marketing multinational Ipsos. So it’s not just worth being around, it’s worth investing. Therefore, planning content to advertise on this social network must be complemented in your strategy, especially if you are in Peru. 

Of course, it is not only about making content to be done, it is necessary that you know some tips to make the perfect post, one that in addition to generating likes, has the power to be shared as a reference and thus improve your engagement in this so difficult social network. Because if you don’t know until now, the rules of the game have changed for Facebook, and it is almost impossible to advance organically, but it is also a suicide to launch into advertising if you have no idea of ​​the anatoomy of the perfect post for Facebook, since Even if you cancel the program, if it is not good content, you run the risk of losing your money. 

Content types for Facebook

Part of making content for this social network is knowing what your ideal client usually consumes in it. Knowing this you can divide your content by format: Video or photo. Or perhaps use the social network with a good focus of traffic to your website, with the recommendation of an ebook or entry with added value for the user. Based on all those aspects, you know the types of content for Facebook.

✔Content that teach something specific: Remember that you do not speak to the entire public, with content marketing well applied to Inbound, you can after a previous study of your buyer persona create content based on the needs that that ideal client may have. But the great challenge today, due to the large amount of content that exists, is to create content that is easy for those users to consume. Example of this content: Some content guide or Ebook. 
✔Create updated content:That is, beyond creating informative content, make sure you have the correct metrics and the most up-to-date numbers so that your information can be useful for a long time. Create useful webinars or free online courses to teach them something with which they can increase their knowledge and recognize your value.
✔ Use good images or support video: Support your content with functional images, which help you clearly explain a topic or put the audience in context. With which the curious who only dedicate a few seconds, can be hooked. 

Consider the following:

What am I teaching with this? 

Am I telling you a trick, a tip or an experience that might catch your attention?

Is this content that I am creating is made to be viral and to publicize my service from its functionality?

Or am I just posting to fill a gap? 

The answers to those questions can make you see if you’re actually on the right track with your Facebook post.

Anatomy of the perfect Facebook post

There is no single way that makes you make a perfect post on Facebook, but if you can follow some Inbound recommendations on how to attract your ideal client, to apply it on Facebook and reach others in a less intrusive way, in addition to that it can serve you to make yourself known to a wider audience in a more natural way.

✔ The best messages are less than 90 characters long, and they ask a question to enhance the conversation with the community or invite them to comment naturally. 

✔Include links to increase traffic on your website from Facebook.

✔ Add emoticons to your structure to make the message something closer. 

✔ You will have a good image or video that supports the content you are talking about. 

✔The audio-visually rich and self-explanatory images are easy to share. 

✔ A good brand, responds to all comments from its community to increase engagement.

✔The best posts are published between 1:00 p.m. and 3:00 p.m. according to QuickSprout. But what is the most active time of your audience is also taken into account.

As additional information, a good post on Facebook should include buttons to facilitate the sharing of information, in no way should it be on a site that is difficult to see. And we help you with dissemination on other channels where it may be of interest to users such as Twitter and Linkedin, with different texts that refer to what the content is about.

What should a Facebook post have?

1.It should have an eye-catching title

2. A clear objective, what was it created for?

3. Clarity in the message and be brief.

4. Be written in the tone of my brand personality.

5. Respect the colors of your branding.

6.It should have good quality photos for PC and cell phone.

7. I should generate actions from things in common with my client.

8. It should be your own.

Always avoid that you can repeat content in your account, because even if you may be trying with someone else’s luck and have some results, you will not differentiate yourself. The key to social networks like Facebook is that you be different, unique and that your content answers things that have not been answered, or at least that you do it in a better way than the competition. Whenever you can, try different formats, videos, gifs, photos and infographics so that you can get an idea of ​​which one you like the most. 

Steps to make a quality Facebook post

First, pay attention to search trends with Google Trends. You can get some interesting ideas to plan your week and even your month if you are still dealing with 30-day calendars. 

Second, research the search volume with Google’s keyword planner tools. And base your content on one of the most searched topics that week. 

Third, research and analyze the steps of the competition. Look at the pagerank of your articles with which you want to compete and see how much you can improve from it. What was missing to add? What questions do they not answer? 

But as a key part of making your post take into account: That the content is interesting for the user, that you deal with a topic that is still current, incorporate appropriate infographics that accompany your content and complement the information.