There are many issues that unite these two worlds, to begin with, the fact that 45% of purchases made in physical establishments are consumed because the buyer has previously consulted the website of the business that sells the product or service that interests you, you have seen a professional website , well structured and with clear information. Even beyond online sales, many users opt for services they have found on Internet web pages that added value, such as being able to make an appointment online , have an online availability calendar , etc.

It is not necessary to give it much thought to understand the enormous potential of this fact, surely the reader, like us, before buying an item, checks most of the time on the Internet to find out in which stores they have that item, what price has, etc. Although later you go to the physical store to buy it, perhaps because you want to try it, for example. The same happens in the service sector, it is not only about items such as clothing or technology, it can be used to opt for one or another hairdresser or dentist, for example.

And even, beyond the website itself where you can see the prices, the opinions of other users are very relevant, and these do not necessarily have to be within the professional website of the one offering the product or service, you have to give it the corresponding importance to Social Networks and their viral potential, as well as to web pages or forums where people leave their comments and evaluations in relation to their shopping experiences. Therefore, the appropriate online presence , the management of social networks , monitor possible comments and those of the competition is as important as preventing them from doing a graffiti on the facade of your business by giving birth, for example.

Of course, it is already mandatory if we want to be well positioned in Google, having a responsive web page , otherwise, in addition to not positioning the web, it will not be seen on devices such as smartphones and tablets.