We recently told you that Google will stop indexing websites that are not responsive from March 2021 and today we bring you another very important novelty in relation to SEO positioning.

And it is that from Google it has been announced that the experience signals of the web pages will be included in the Google search ranking.

What are the Core Web Vitals or main metrics of a website?: CORE WEB VITALS WILL AFFECT SEO POSITIONING FROM MAY 2021

They are signals that measure the perception of the user experience when interacting with a web page.

Core Web Vitals are the main metrics of a website.

As expected, the better the user experience, the more they will rank in Google as they will have more useful and enjoyable experiences.

From Google they comment that there has been a 70% increase in the number of webmasters and website owners who use Lighthouse and PageSpeed ​​Insights, as well as the essential web metrics report from Search Console to improve their web pages and therefore their positioning. seo.

The new indicators now join the indicators that we already had:

–           Optimization for mobile devices

–           Safe browsing

–           HTTPS security

–           Guidelines on intrusive interstitial ads (what a little name, it means that you do not want elements that move in an intrusive way on the web and make reading and navigation difficult)

What are the new experience indicators?

– LCP: Largest Content Paint indicates the loading time so that the “largest” content, which is going to be shown to the user, is available and useful. For example an image, a video, a text, etc. It would be the first thing a user will see on a website.

This metric supersedes two other metrics, First Meaningful Paint and First Significant Paint. The first referred to the time in which the first relevant component of the web was downloaded, and the second referred to the time it takes to render the first important component of the web.

For example, in our case the LCP is our slider.

What is a good LCP time? Ideally, it should be below 2.5 seconds, between 2.5 and 4 seconds it should be improved and if it lasts more than 4 seconds it is deficient

– FID          : First Input Delay, how long it takes the page to react when the user interacts with any of the elements.

        In the Pagespeed tool, we’ve had this metric for a long time. Values ​​that are considered good should be below 100 ms.

– CLS : Cumulative Layout Shift, measures visual stability, that is, the magnitude and frequency with which the contents of a page change location. The correct CLS is the one below 0.1

Will Core Web Vitals metrics change?

Well, presumably, as the positioning indices constantly change, this will not be an exception. In fact, Google has already stated that the metrics of the Core Web Vitals will evolve.

Do Core Web Vitals affect the entire web or each page that makes it up?

Everything indicates that it will affect at the page level.