It is not news that technology is constantly evolving and there are new devices and channels where you can quickly find products and services. The current population seeks immediate information and the mobile device has the exact format to perform a search from anywhere. A clear example is the professional traveling by bus and browsing Google Search from his cell phone or digital tablet. In this way, the global percentage in the impact of mobile use is 67% in the population, observe the world percentages of digital consumption

Impact of mobile consumption in Peru

The digital population is 13.6 million multiplatform people in Peru, within this number it is found that 10 million people use monitors and 9 million users use mobile phones within the total amount mentioned.

In this article we will point out the virtual consumption trends based on the latest Comscore report. It was found that users are using mobile channels more frequently to consume, managing to pass searches on PCs or laptops about sports, services, finance, entertainment and news.

This event has repercussions given that, in Latin America, the consumption of mobile devices revolves around 90% of the general Internet traffic based on the percentage of digital time.

Within ecommerce and retail Peru manages a free market, however, the virtual platforms with the highest consumption are of Chinese origin:

1. Wish (China)
2. Alibaba (China)
3. Amazon
4. Linio

The last mentioned platforms and / or applications are used more frequently by users under 35 years of age.

What are the most used social networks in mobile consumption?

With regard to social networks, the most used in Peru through a mobile phone are:

1. Youtube
2. Facebook
3. Google Search (Google search)
4. Instagram
5. Pinterest and Twitter

Mobile communication is marked in the WhatsApp and Gmail application with 5.3 million people, Messenger remains behind but without losing track.

“ With this study we completed the mobile and multiplatform measurement of Peru, fundamental information to understand the behavior of the digital audience and the consumption practices in the different industries. Something especially relevant with the changes in trends that we have experienced since the pandemic, “said Iván Marchant, vice president of Comscore Peru.

In conclusion, as it is observed the digital consumption through mobile phones is transcending the use of communication channels, that is why companies are adapting to electronic commerce spaces as sales applications or changing the format of their web pages so that can be observed from any medium. In this way, the brand information can be viewed from a mobile or tablet, since the target audience is within this massive and immediate medium.