DIGITAL MARKETING AND SMES

Nowadays, for a company to have a business opportunity, it must be linked to the world of digital marketing, and the world in which we live is in a continuous digital transformation, and both small and medium-sized companies have to be very competitive. and take advantage of the business opportunities offered by digital marketing.: DIGITAL MARKETING AND SMES

Digital marketing currently has great importance for small and medium-sized companies, in Spain SMEs represent 65% of GDP, many of those that make up this percentage do not opt ​​for digital marketing, but the truth is that more and more companies join him to try to expand and find new and better ways to advertise .

Currently being present in the world of digital marketing is synonymous with entering the market and having a business opportunity superior to that of other companies that do not bet on it.

One of the biggest problems that the vast majority of companies that are committed to becoming part of the world of digital marketing have, is the budget they dedicate to it. Most companies dedicate a very small part of the marketing budget to online marketing channels .

The vast majority of companies that follow a digital marketing strategy refer to word of mouth, SEO , local online directories, email marketing , mobile marketing and Pay Per Click ( PPC ) advertising with Google Adwords a the head, in this order. What they do not know is that there are many more marketing strategies that can help them create that much desired business opportunity.

One of the most used tools to be visible quickly and attract people who show interest in the acquisition of our product or services ( leads ), is through Google Adwords . This tool also has an added advantage, and that is that you do not need to be an expert to use it, in a simple way you can carry out a PPC campaign that makes you place yourself in the first sponsored results of the search engine.

On the other hand, one of the best resources to have greater contact with our clients are Social Networks (RRSS) , through them we can tell them how are the products we offer, what differentiates them from those offered by the competition, the promotions and offers that we have available … etc.

To use this tool properly it is necessary to have a specialist, such as a Social Media Manager , to generate a good image of the company and to adequately resolve a crisis. It must be borne in mind that once social networks are launched , they must be kept active, because if they are abandoned what they do is generate a bad image of the brand.

The SEO is another essential tool, thanks to him our brand is best positioned in the search engines most important, such as for example Google, Yahoo or Bing. When users do a search related to the keywords of your business they will be able to find you before the competition. The objective of SEO positioning is to get our company to appear among the top 10 results, for this it is essential to take into account the on-page and off-page actions .

On -page SEO (internal) refers to all the improvements we make on our website to optimize it, such as generating friendly URLs, reviewing all the links on the web, offering indexable content, improving the loading speed of the web , taking into account the usability of the web, offering content of interest and linkable by other users … etc.

THE SEO off-page (external) refers to all the actions we take to make our website more present on the web, such as Linkbuilding, maintain social networks updated … etc.

One of the major bases of SEO is content marketing , as it is the tool that allows us to generate quality content, in this way we can attract a greater number of possible leads . The content that we publish must deal with the products and services that we offer in our company, the promotions that currently exist or topics closely related to them, in this way we can get closer to the target audience of our actions ( target ).

Another ideal digital marketing tool is Email Marketing , which is nothing more than mass mailings of newsletters by email to people who are part of our target . The ideal is to create pre-sale, loyalty and promotion campaigns , but it must be taken into account that the Email Marketing tool is based on “permission marketing”, so it should not be considered SPAM , but in addition to creating a bad image we will obtain some unrealistic results of the campaigns we carry out.

Nowadays it is very easy to start an online strategy , the essential thing is to have a clear objective, if you also have adequate resources and channels to communicate them, success is assured.  DIGITAL MARKETING AND SMES