EA says the preview of the FIFA Ultimate Team packs has been “a success” with the community
EA says the preview of the FIFA Ultimate Team packs has been “a success” with the community
It was a kind of pilot test after criticism for his microtransactions, but it is unknown if he will continue in FIFA 22.
The FIFA saga has been in the eye of the hurricane for a few years due to its microtransaction policy in Ultimate Team , its star game mode. In it, we have to build a fantasy team from scratch, using players who touch us in envelopes of cards depending on the performances we get in the matches or the challenges that are met. But they can also be purchased in your digital store in order to grow faster to have more options to beat our rivals. This “Pay-to-win” formula has always been criticized in the EA Sports game , so much so that in some other territory it has had legal problems.
Will FIFA 22 continue with this formula in Ultimate Team?For this reason, a few months ago, the North American firm decided to change the formula as a pilot test. Now, when buying an Ultimate Team envelope, we would have access to a content preview . Thus, we would see if within them there is a player that interests us and thus decide whether to buy it, or not. Until now, everything depended more on luck, and we could invest in an envelope and that chance determined that we did not get something to our liking. As they say from EA, this new option, which reduces the randomness factor, has been liked by fans.
Andre Wilson, CEO of EA, has said that the new methodology has “been very well received” by the community and that “they are always working on offering new and innovative ways to participate.” In addition, it has also had a positive economic impact on them . “We have seen an increase in engagement and a higher conversion rate in spenders”, we can see what the manager says in the VGC medium .
The funny thing is that this add-on was only going to be active for a month and, for now, it can continue to be used. Perhaps it will be kept for FIFA 22 , the new installment of the saga that will arrive on October 1 and that will have more news for football fans. We tell you all the details in and its news in this advance .