ECOMMERCE IN THE TOURISM AND TRAVEL SECTOR
ECOMMERCE IN THE TOURISM AND TRAVEL SECTOR
It is no secret that in Spain the tourism sector is fundamental to our economy, well, within this sector, it is related to online travel agencies, online search engines for cheap travel and the like, which are creating the most wealth.: ECOMMERCE IN THE TOURISM AND TRAVEL SECTOR
This is the conclusion drawn from the figures of the National Markets and Competition Commission for 2014, which we summarize below:
The online stores and / or eCommerces in general during 2014 a turnover of 15,892 million euros, representing 25% more than 2013. Of all these e-commerce, which obtained more income were dedicated the tourism and travel online, and that only in this sector, the 25% increase, represents 13.2%.
After online travel, cheap travel search engines, virtual tour operators and the like, the eCommerce sectors that grew the most in sales are clothing and food.
The online sales in Spain in particular play an important role in the growth of the Commerce , representing 38% of the total and with growth approaching 23%. Online travel sales with focused trips abroad to attract tourism and / or passengers to our country have totaled almost 1,800 million euros, and the sales figure of national online operators that send tourists and passengers abroad have totaled the figure of almost 2,000,000 euros.
At Rana Negra we have extensive experience in creating content in the travel sector, since one of our clients has different blogs and online search engines for train tickets, flights and cheap hotels, and we have verified the value of the content first-hand using keywords and suitable links, as well as the creation of online marketing campaigns in social networks and SEO positioning . With time creating quality content , online press releases and working in the community manager area fundamentally on Facebook, Twitter and Google +, and also on Pinterest and LinkedIn, they have managed to position their web pages without the need to invest millions in television ads and their income has been seriously increased year after year.